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FEBRUARY 20, 2025

SLG2, Inc announces Gun Tote’n Mamas (GTM) as the recipient of Safe LivinG’s annual Excellence in Safety Award for 2024. GTM has been a trailblazer in providing high-quality, functional concealed carry handbags designed with an emphasis on safety.
Meprolight will be in Savannah, GA, for the 19th Annual AMCHAR Dealer Trade Expo next week. Stop by booth 611 to see the Meprolight Variable Optic, the MCO Pro and more.
D&M Holding Company, Inc. returns to the IWA Outdoor Classics in Nuremberg, Germany. This year’s show will be held February 27 – March 2, 2025, and the D&M team will be meeting with customers from around the world in Hall 3C.

Simply Rugged announced their Sidewinder – a pouch for revolver speed loaders or moon clips. Designed by Grant Cunningham, it’s made using a combination of Leather and Kydex and puts the ammo above the belt.
Allen Company announced that Dave Moore, from The Wellman Group, has been recognized as the 2024 Allen Rep of the Year. The award is presented to The Allen Company Rep who excels at various criteria including customer service, customer retail performance, coordination with the Allen Sales Team, and overall results.
Wiley X has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as Director of Sales for the Outdoor Division, Jack Schindler as National Sales Manager for the Outdoor Division, and Johnathan Weikum as Director of Sales for the Optical Division.

Allen Company announced that Dunkin-Lewis has been recognized as their 2024 Rep Group of the Year. The achievement was celebrated at the annual sales meeting in Las Vegas during The SHOT Show.
Silencer Central announced that it has received the National Wild Turkey Federation 2025 Innovation Award. The award recognizes an NWTF partner that has developed exceptionally creative ways to positively impact conservation efforts.
AMMO, Inc. (Nasdaq: POWW, POWWP) announced that the holders of record of the Company’s 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (the “Series A Preferred Stock”) as of the close of business on March 1, 2025 will receive a cash dividend equal to $0.546875 per Series A Preferred Stock share. The cash dividend will be paid on March 17, 2025.

Liberty Safe announced the appointment of Donny McKay as its new Chief Revenue Officer. McKay brings extensive experience in sales, marketing, and product development, most recently serving as Senior Vice President of Sales and Marketing at American Security Products.
As of February 18th, 2025, both nationwide injunctions against the CTA’s Reporting Requirement have been stayed, pending appeal in their respective cases. This means that the requirement for companies to file beneficial ownership information (BOI) reports is once again in effect. This means that most companies must file their BOI report(s) no later than March 21st, 2025.
Orchid LLC is expanding its team if firearm industry professionals. We specialize in serving firearm retailers, manufacturers, and distributors with innovative technology and expert consulting services, and are currently hiring Entry-level and Senior Customer Success professionals.

Kinsey’s is seeking a Dealer Sales Representative for their Kentucky location. This position is an hourly base + uncapped commission role with a full benefit package including Health, Dental, 401k, PTO, life insurance and employee discount.
Kinsey’s is seeking a Customer Service Representative whose primary objective will be to service consumers and retailers through delivering excellent support for Kinsey’s private label brands.
Kinsey’s is seeking a Dealer Sales Representative for their Mount Joy, Pennsylvania location. This position is an hourly base + uncapped commission role with a full benefit package including Health, Dental, 401k, PTO, life insurance and employee discount.
The U.S. District Court in North Dakota issued its opinion in the Firearms Regulatory Accountability Coalition (“FRAC”) Franklin Armory firearms classification-related lawsuit against ATF. In his ruling, Judge Daniel M. Traynor vacated the ATF’s prior misclassifications of Franklin Armory’s Reformation and Antithesis firearms.
Outdoor Edge is elevating the RazorSafe system with five new precision-engineered blade packs. Designed to tackle a wide range of outdoor and field-dressing tasks, these latest additions ensure users have the right blade for any situation.
 

If you’re on a range more-or-less continuously trying to get someone to pass the standards – usually some “Mickey Mouse accuracy test” (h/t, Clive Shepherd – RIP) -- or legitimately trying to get someone skilled up enough to make it to retirement, you’ll find yourself resorting to verbal shorthand, mnemonics, shortened bits of language meant to induce recall of lecture, demo and practical lessons.

That shorthand invariably shows up – without context -- in discussions, print and social media, leading those who think that appealing to extremes invalidates the lesson. And it goes on.

And on.

No timer in a gunfight? Well, there’s time. Measuring your time as well as your accuracy isn’t without value.

Now we come to the statement that “there’s no timer in a gunfight.” That’s true – and it was meant to address one part of the firing solution, by no means all of it.

So, from “Active Self Protection” in social media, we have a rundown of surveillance videos of actual shootings and the statement that “there’s no timer in a gunfight” is a “wrong adage.”

Is he right? It doesn’t matter, as he provides a critical bit of information that’s more than relevant. We find we can learn something, even when the original statement is a bit off point.

He shows still images from videos collected from various robberies. When the issue is “time to the first shot,” he has the goods on what par times should be – with qualifications. He notes that the visual cue to begin your draw will actually be “slightly faster” than the response to the audio cue of the timer.

That’s a fair assessment.

Further, his photos illustrate his points. I don’t have his permission to show the images (though they’re on his social media accounts), but a description suffices.

The student on line is looking to the side, away from his target. While his gun isn’t aimed in, the point is the same: you have about 1.5 seconds to exit the kill zone and/or make your hit.

If the attacker, with gun pointing at the victim, looks away to the point that the defender is (in the very short term) looking into the attacker’s ear, there is about 1.5 seconds for the defender to get that first hit, drawing from concealment.

Understand that the distance to the target is “across the counter” in a robbery. The commentator, John Correia, has three images to illustrate; #1, the offender looks away, #2, the offender turns back, sees and #3, “orients” to the event, but he’s behind the shot at 1.5 seconds from his diverted attention.

That’s a fair piece of information right there. If you can see his ear – and make an accurate hit from concealment in 1.5 seconds – it’s unlikely he can respond in time to stop your shot. That doesn’t mean he’s through – not at all. If he quits from a gunshot injury, you may be fine.

I’m not for hanging around to find out.

And, even if he shoots you in the heart – survivable or not – you could still have the time to put that round and another into the offender. (See “pyrrhic victory” for more information.)

Correia says that he sees that kind of timing in video-after-video; it’s more than a single example. I believe him. From “the drop” – the offender is aimed in, watching you, the time you have is just about a third of that, in his estimation, at .6 seconds. He’s seen people killed on video trying to beat that. Finally, he shows a photo array of the attacker moving eyes and nose away from you – giving you about one second to make that hit.

Can you make that draw – and hit – in that time limit, 100%, no fumbles and zero misses? Time to hit the dry practice and square range.

If you can absolutely make that draw-to-a-hit in one second, 100%, zero fumbles and zero misses, “he cannot beat you to it.”

That means you have a hit in him just before he gets a hit on you. Again, sticking around to see if that shot worked is a problem.

He goes on to drawing on an attacker who, for some reason, shows you the back of his head. That’s a two-second window, his “private citizen standard,” and the attacker can’t get a hit on you before you get one hit (likely more, for some I know) onto him.

He refers to “timer in a gunfight” as “fudd lore” (sic). Here’s my take, from a “boomer,” and, likely a “Fudd.” (Elmer appreciates the capitalization …)

What John is providing is not the worst information, by any means. In fact, it’s right helpful and we should appropriately appreciate his efforts on our behalf.

Now, take that draw, combine it with misdirection before the draw commences (e.g., a startled look over HIS shoulder) and add movement, you buy a few more tenths. Some movement, to the extent it’s possible, is critical. For a robbery vic behind a liquor store counter, there may be precious little space in which to move. Whatever movement you can make doesn’t hurt – if you’ve practiced it.

I was weary of our state’s qualification and the “side-step” dance routine at the closer distances – but, frankly, it makes sense. More explosive movement, a la Dave Spaulding – if there’s space available – is better. Often, the battle space isn’t as open and free of obstacles as the range.

The timer, properly used, provides critical information to the shooter. Like a target, the timer has a critical function.

The reality of the "no timer in a gunfight" phrase is from the pursuit of split times, not draws to the first hit. Trying to get to sub-.15 splits is largely a waste of effort. Quick splits, if they’re achieved, prevent assessment during the event. This sometimes presents as an attacker who drops before a bullet gets there (no misses on the street, just unintentional hits) – or shooting after the offender gives up.

Neither of those are positive results.

After that first solid hit, the objective is to shoot in assessment time - and, yes, you need a timer to help you quantify that.

— Rich Grassi

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