NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Guns.com and Smith & Wesson launched a benefit auction featuring a limited-edition commemorative set of a custom 1854 rifle and Model 29 revolver, with proceeds supporting the Second Amendment Foundation's legal initiatives. The auction runs through March 23 on Guns.com's Auctions platform.
FN America, LLC has been awarded a $9.9 million contract to supply the U.S. Army and U.S. Navy with FN® M240B machine guns. The contract continues FN's legacy of providing weapon systems to the U.S. military, with production at their Columbia, South Carolina facility since 1981.
The National Friends of NRA fundraising celebration will be held April 17, 2026, in Houston during the NRA Annual Meetings & Exhibits. Premier Sponsor Henry Repeating Arms supports the event, which features auctions including a custom rifle package from ACME Machine, with proceeds benefiting firearm safety and youth shooting sports programs.
Maxim Defense will exhibit at the first annual Sharkapalooza 2nd Amendment Festival & Range Day on March 13-14, 2026, at Gun Craft Range in Ruskin, Florida. Attendees can test fire the SDX RFLX and PDX-SD integrated suppressor systems at the Maxim shooting lane, with suppressors available for pickup once tax stamps are approved.
The Virginia General Assembly passed SB749, banning semi-automatic firearms and magazines holding over 15 rounds, despite Second Amendment protections. Governor Abigail Spanberger is expected to sign the bill, which takes effect July 1, 2026. Firearms Policy Coalition President Brandon Combs announced plans to file a federal lawsuit challenging the ban.
Industry experts including JC Clark, Travis Glover, Jamison Collins, Gentry Bell, and Michele Salerno will host a webinar on March 12, 2026, titled "From A&D to NFA: Navigating Firearms Compliance in 2026." The session will cover regulatory updates, A&D recordkeeping, NFA products, and compliance technology solutions for firearms retailers.
Sturm, Ruger & Co. responded to Beretta Holding S.A.'s nomination of four board candidates, detailing Beretta's demands for discounted stock, disproportionate board representation, and governance rights that would violate antitrust laws. Ruger's board stated it engaged constructively with Beretta but rejected demands inconsistent with corporate governance best practices and U.S. law.
Beretta Holding, Sturm, Ruger & Company's largest shareholder with 9.95% ownership, criticized Ruger's Q4 and full-year 2025 results, citing margin erosion, declining earnings, and strategic missteps. The company highlighted gross profit declines of 18.7% quarterly and 29% annually, questioning management's innovation strategy as average selling prices fell from $377 to $364.
The Project ChildSafe Foundation, a program of NSSF, launched a streamlined product donation process to support its Safety Sweepstakes and charity auctions. The new system allows manufacturers, retailers, and industry partners to easily submit products that help raise funds for firearm safety education and community outreach nationwide.
Davidson's, Inc., a leading firearms, ammunition, optics, and accessories wholesaler, is hiring an Assistant Marketing Director in Greensboro, NC. The role supports dealer-focused marketing strategies and brand initiatives, requiring 5+ years of B2B marketing experience and preferably firearms industry knowledge.
DeSantis Gunhide® launches the Raptor® 2.0, a premium Kydex® OWB holster for Glock 19 compatible with red dot sights and Streamlight TLR-7 lights. The ergonomic design features deep concealment, precision belt loops, trigger guard detent, and rear sweat guard at $72.99 retail.
Azimuth Technology announced the promotion of Mauricio Giraldo to Vice President of Operations after more than 13 years with the precision manufacturing company. Giraldo will lead manufacturing strategy and operational performance across Azimuth's platform, focusing on production excellence and process optimization for the defense, aerospace, and military sectors.
Breek Arms announced the Omni Buster Charging Handle, an ambidextrous suppressor-ready charging handle for AR-15 and AR-10 platforms designed to reduce gas blowback. Machined from aerospace-grade 7075-T6 aluminum with integrated gas management features, it serves both right- and left-handed shooters in suppressed and unsuppressed configurations.
Kinetic Development Group announced that its FN SCAR stocks and braces are back in stock and shipping immediately through their website and authorized dealers. The accessories are designed for enhanced control, durability, and modularity, with Chris Bardugone, Director of Sales and Marketing, noting strong market response and dealer interest.
Bear & Son Cutlery released the Genuine India Stag Bone 3 ½" Barlow pocketknife, an Alabama-made two-blade knife featuring high carbon stainless steel blades and traditional Genuine India Stag Bone™ handles. The heritage-inspired design honors the iconic Barlow style with polished bolsters and an MSRP of $80.99.
FALCO Holsters announces refinements to its Timeless Series pancake-style leather holsters, featuring reinforced leather backing and improved structural rigidity while maintaining optics compatibility. The upgraded construction is available at no additional cost for both IWB and OWB carry models.
Galco has released the Concealable 2.0, a modernized strongside belt holster for 4.25" railed 1911s. The updated design features red dot optic compatibility, improved ergonomics, and premium steerhide construction with enhanced retention and durability.
Derya Arms launches the EX1400, a 12-gauge side-by-side shotgun featuring a lightweight mono-block steel receiver, interchangeable chokes, and Turkish walnut stock. Priced at $699.00, the shotgun is available through distributors Bill Hicks, Lipsey's, RSR, and Sports South, meeting compliance standards in California, Maryland, and Massachusetts.
EAA Corp is now shipping the CMX and CMXX compact pistols in 9mm, featuring updated grip texturing, an Auto Firing Pin-Block safety, and optic-ready slide cuts. The CMXX model includes an integral compensator for reduced recoil. Additional calibers in 10mm and .45 ACP are available for pre-order this spring.
O.F. Mossberg & Sons, Inc. announced the Mossberg 590 Bliksem, a special edition pump-action shotgun created in collaboration with Christian Craighead and Ministry of Defence (MOD). The compact firearm features a 14.375-inch barrel, Rhodesian Brushstroke camouflage finish, and premium design elements including a Flat Dark Earth bird's head-style pistol grip and corncob forend with leather strap.
SLG2, Inc. and Beretta announce the Hunt Like A Girl Alabama Turkey Hunt Contest, an all-expenses paid guided turkey hunt at Lagarde Lake Lodge in Piedmont, Alabama, April 7-10, 2026. The contest opens March 6, 2026, and features mentorship from Shoot Like A Girl instructors and Beretta Ambassador Diane Sorantino, a National Sporting Clays Hall of Fame inductee.
Petersen's Hunting released its April/May 2026 Guns & Gear Issue, featuring in-depth testing and reviews of firearms, optics, ammunition, and hunting gear. The issue includes firearm reviews from Craig Boddington, Keith Wood, Joseph von Benedikt, and Brad Fitzpatrick, with coverage of rifles including the Nemo Electus and Winchester Xpert.
Burris Optics will exhibit at the 2026 Mile High Hunt & Fish Expo in Denver, Colorado, March 20–22, featuring the Burris Veracity Riflescope. Attendees can visit Booth #630 to explore hunting and precision optics while connecting with the Burris team.
Taurus Holdings Inc. has renewed its Gold-level corporate partnership with the Second Amendment Foundation (SAF). Taurus President and CEO Bret Vorhees stated the company's commitment aligns with SAF's mission to protect Second Amendment rights through education, research, and legal action.
Smith & Wesson Brands, Inc. announced Jason Khalipa, a former CrossFit Games Champion and Tactical Games athlete, as its newest Brand Ambassador. Khalipa, founder of NCFIT and TRAIN HARD by Jason Khalipa, brings over two decades of fitness expertise and is committed to promoting functional fitness and marksmanship through The Tactical Games.
Meprolight announced its sponsorship of Tactical Games competitor Callerina "Cally" Woodard for the 2026 season. Woodard, a chiropractor and mother of four with Division I track and field and competitive CrossFit experience, will represent Meprolight® optics while competing in the demanding shooting sport that combines functional fitness with marksmanship.
As most “entertainment media” doesn’t … entertain … and the only news is dueling knot-heads on social media, I was consuming information from small, non-corporate YouTube channels one evening. One is a product of Sheriff Matt Oller, duly elected in and for Audrain County Missouri. He discusses various firearms topics for the most part and I find his material interesting.
He has one about an appropriate home defense firearm because he routinely gets asked “what is the best home defense gun?”
They didn’t ask me – it’s the one closest to your hand when you need it, if you care to know. His answer was the shotgun.
Having watched his video, I can debate use of the shotgun (need both hands for the gun, a problem with physical contact, “leading” around corners, etc.), I can argue against his recommendation of 4 Buck for ammo, I can even argue about what’s the typical visual target distance in a good many homes, but it’s what went unsaid that I choose to address.
If you have a firearm of any type for home defense, the most critical skill you can possess falls under RULE 4: Be sure of your target; visually identify it before firing. Know what’s around it, on either side of it; what’s behind it and what could step between your muzzle and the target.
How is that relevant? The pattern of a good number of home defense scenarios is less likely the home invasion while you’re in the family room watching a rerun of Deadwood. Mostly, people consider that it will be the “bump in the night.”
A light on the gun helps, but remember - it's no longer a "light." It's a gun. Wherever the light is directly, so is deadly force.
You’ve turned in. Roused by noises down the hall, you feel suddenly cold, your heart thumping in your chest. Swinging your legs out and touching the cold floor, you reach for the gun, and stumble to the hall. In the dimness, lit only by a nightlight near the floor and a bit of street light from outside streaming in a window, you see the human figure hurrying down the hall in your direction.
What do you do?
You sure as hell don’t shoot.
To continue the example, you’ve gotten to the bedroom door, see the figure in the dimly lit hall – and you shoot.
Was that a teenage son or daughter sneaking in past curfew? Was it your spouse who, feeling ill, went down the hall for a glass of water?
Shooting in that case creates a grief I can’t help you with. That’s not something I can put back together.
It must be avoided.
Consider Rule 4.
“But that’s a range rule.”
No, it’s a life rule. It’s one you accepted when you elected to be responsible for your own safety. It’s something that should be taught in schools – and I don’t mean “gun camp.”
How does Rule 4 help?
“Be sure of your target.” Be sure of what’s near it, on either side, what’s behind it; what could step between your muzzle and the target –
And what is that target?
Consider Cooper’s Color Code. It’s meant to lessen your reluctance to direct your muzzle at another human being. How is it that Cooper described that process?
In condition Yellow, you’re at relaxed alert. It’s impossible to do when you’re asleep, but you can easily stay in Yellow any time you’re awake. It’s what you do anytime you’re around people you don’t know. If you’re out in public, taking in a concert, shopping, taking a spouse to the hospital, traveling -- you seek to stay in Yellow.
It’s relaxed alert - it’s not stressful at all, but it’s just taking in all that goes on around you. You try to recognize people, some of whom you’ve not seen for years, before they see you. It’s a bit of a game -- but your intention is to see that which doesn’t fit.
It’s like you’re a patrol boat on the ocean, Cooper said. As you’re out “amongst them,” your radar is turning all the time seeking a potential target. It’s a nonspecific alert; while you haven’t detected any problems yet, you’re looking for anything that might require your “lethal attention.”
If something does create a blip on the radar, there’s something there. “I may have to do something about that.”
Until you can identify what that potential threat is, you move to condition Orange. Orange is a state of specific alert. You’ve identified a potential target but you haven’t decided to take action yet.
Once you’ve determined that it’s somebody that’s actually dangerous, you move to Red. Red means “fight.” You’ve already made the decision. Your reluctance to press the trigger is now much less. And now it’s up to your opponent whether to continue the act that presses the mental trigger that you have set.
If he takes one more step toward me, it’s done.
The gun-mounted light in this example is directed at the floor - not the target it illuminates. Using bounce lighting is helpful - but you could turn on a light switch or use a hand held light. Or just call out to see who's there.
Note that in all that discussion, acquiring awareness of a suspicious circumstance and determining that you may have to shoot is predicated on seeing what the problem is.
You never shoot at a sound. Visually identify the person and situation first.
You have the tools to do that and I don’t mean the latest sun-tan-causing super tactical gun-mounted light.
You could try your voice. The Tactical Professor, Claude Werner, arrived at the tactical solution: “Who’s there?”
If the answer is, “Daddy, it’s me,” put the fowling piece away.
