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APRIL 24, 2025

Sturm, Ruger & Company, Inc. reports continued success for Team Ruger, with strong showings across multiple events in April. Dave Olhasso and James McGinty continue to dominate the competition across all categories, showcasing the reliability and accuracy of the full Ruger product line.
Kimber, Mfg., Inc., will be exhibiting at the Upcoming NRA Show in Atlanta, Georgia on April 25th through the 27th at booth 2420 at the Georgia World Congress Center.
Aguila Ammunition announces the 3rd anniversary of Plinko De Mayo, a unique holiday celebrating Mexican heritage and the joy of informal target shooting, also known as “Plinking”. On May 5th, shooters of all skill levels are invited to join the festivities and experience the thrill of plinking in this fun-filled celebration.

DeSantis Gunhide will exhibit at the 2025 NRA Annual Meetings & Exhibits, taking place April 25-27 in Atlanta, Georgia. Visit Booth #1015 to see why DeSantis Gunhide has been the trusted choice for gun enthusiasts for over 50 years nationwide.
VKTR Industries announces they will be attending and exhibiting at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia. If you are planning to attend, please stop by the VKTR Industries booth #945 to see the array of products they offer.
CrossBreed Holsters is locked and loaded for the 2025 NRA Annual Meetings & Exhibits. At Booth #4349, attendees will get an up-close look at the all-new Reign IWB Holster System, built for serious concealed carry. Also on deck: fresh upgrades to some of CrossBreed’s most trusted legacy holsters.

Bond Arms® is headed to Atlanta for the 2025 NRA Annual Meetings & Exhibits, happening April 25–27. Stop by Booth #3231 to check out Bond Arms’ full lineup of compact firearms, including the innovative LVRB and the prototype pistol version chambered in .300 Blackout, along with standout models like the DT47 “Trump Gun” and the elegant First Lady.
CZ® will be exhibiting at the 2025 NRA Annual Meetings & Exhibits, happening April 25–27 at in Atlanta, Georgia. Visit Booth #8622 to explore CZ’s trusted lineup of firearms and learn more about the company’s Gun Safety Campaign.
Legacy Sports International and Howa Rifles will be showcasing its 2025 lineup of new and exciting products such as the 22ARC Mini Action series and the new HOWA Superlite Short Barrel. Stop by and check out Booth #1020 from April the 24th to April 27th at the NRA show.

CzechPoint, importers of the VZ 58 rifle and the VZ 61 pistol, will be attending the NRA Annual Meetings in Atlanta Georgia, April 25th-April 27, 2025, at the Georgia World Congress Center. Stop by booth #2618 to see their legendary firearms.
Steiner announces it will be exhibiting at this year’s NRA Annual Meetings & Exhibits. NRA members and show attendees are invited to booth #1837 to see the new Steiner H6Xi Rear Focal Plane riflescope, a product that brings rugged reliability and performance to the modern hunter.
FightLite Industries announced they will be attending and exhibiting their newest products at the 2025 NRA Annual Meeting. Doors open 9am on April 24th, stop by booth #2718 to get hands on and engage with the FightLite team.

Hornady and SnapSafe, a Hornady Company, will be attending the NRA Annual Meetings & Exhibits in Booth #1929 in Atlanta. Stop by the Hornady booth to view their comprehensive lineup of 2025 new products and meet many of outdoor television’s most popular hunting celebrities.
MTM Case-Gard announces their attendance at the 2025 NRA Annual Meeting & Exhibits (booth #1840), taking place April 24-27 at the Georgia World Congress Center in Atlanta, Georgia.
Bear & Son Cutlery, manufacturer of premium, made-in-the-USA knives for hunting, tactical, and everyday carry, announces the company will be displaying at the upcoming NRA Annual Meetings & Exhibits, April 24-27, 2025, at the Georgia World Congress Center in Atlanta, Georgia.
MDT announced its return to the NRA Annual Meetings & Exhibits. Attendees will get a close look at some of the company's most anticipated new products. MDT is bringing some serious innovation to Booth #1163.
Winchester Ammunition and White Flyer will have a major presence at the 2025 NRA Annual Meeting taking place April 24 – 27 in Atlanta, Georgia. Attendees are encouraged to stop by booth #3137 to learn about featured products from the legendary Winchester and White Flyer brands.
Nosler, Inc. announced its participation in the 2025 National Rifle Association Annual Meetings & Exhibits (NRAAM). Located at Booth #3749, Nosler invites attendees to explore its latest lineup of premium products and innovations.
Designed by Tim Sundles of Buffalo Bore Ammo, Simply Rugged has produced the Sundles Ready Rig. The Sundles Ready Rig is a shoulder holster to carry the heavy pistol openly or concealed. Spare ammo attaches on the non-gun side to provide balance.
FALCO Holsters announces new weapon light & laser compatibility to support a wider range of everyday carry setups. From concealed carry to duty use, each light-bearing holster is handcrafted to order, ensuring a secure and comfortable fit for both firearm and accessory.
Safariland announced its enhanced collaboration with Axon Enterprise, Inc. in developing the newest suite of holsters and accessories compatible for use with Axon Signal Sensor. This joint effort delivers technology that enables hands-free activation of Axon body-worn and fleet cameras, helping to ensure critical moments are captured while allowing officers to focus on the task at hand.
Old Glory Bank announces a new partnership with the MidwayUSA Foundation, a national 501(c)(3) public charity dedicated to sustaining and growing youth shooting sports in America. Through this partnership, Old Glory Bank is reaffirming its unwavering support of the Second Amendment and its commitment to investing in the next generation of responsible, confident young Americans.
Olin Corporation announced that it has completed the previously announced acquisition of the small caliber ammunition assets of AMMO, Inc. The assets, employees and ammunition business are now part of Olin's Winchester Ammunition business, including the brass shell case capabilities and a newly constructed, world-class, 185,000 square foot production facility located in Manitowoc, Wisconsin.
Armament Systems and Procedures has hired Shea Russell as the new Director of Sales for the Midsouth US region. Russell will be responsible for law enforcement agency and distributor relationships in New Mexico, Texas, Oklahoma, Arkansas and Louisiana. His territory also includes Mexico and Latin America.
GunBroker.com announced several key developments in its advertising sales program for the first quarter of 2025, including significant partnerships with renowned brands such as Colt, FN, and IWI. These brands have added the GunBroker.com BUY NOW icon to their firearm listings, providing a seamless link from manufacturer websites directly to relevant GunBroker.com listings.
Primary Arms Government announced a strategic partnership with ALS, manufacturer of less-lethal munitions, breaching tools, and tactical equipment for law enforcement and military professionals. Through this partnership, Primary Arms Government will now offer a full selection of ALS products at highly competitive pricing, ensuring agencies nationwide have access to trusted, field-proven duty gear.
Breek Arms announced a strategic partnership with Arm or Ally, a respected online firearms supplier dedicated to serving firearm enthusiasts nationwide. This collaboration aims to improve customers' access to high-quality products and the latest technology in the firearm industry.
Shell Shock Technologies, LLC. announced a new licensing agreement with Phantom Defense under its recently launched License Program. Through this partnership, Phantom Defense will manufacture the 8.6 Blackout (8.6 BLK) cartridge utilizing SST’s revolutionary NAS3 two-piece case design.
For 30 years, Bond Arms has exemplified what it means to be “American Tough, American Made,” as the Texas-based company has provided firearms enthusiasts with the best products at the best prices. Greg Bond, a longtime tool and die maker, founded Bond Arms in 1995 in Granbury, Texas.
Trijicon Inc. announced that the Trijicon Credo HX 1-10x28 has been selected to receive a Golden Bullseye Award as the 2025 American Hunter Optic of the Year.
Camfour, a trusted distributor in the shooting sports industry with over 70 years of experience, is seeking motivated Sales Representatives to join the team. They are interested in individuals who are passionate about winning sales and motivated by the potential for an unlimited commission program.
The Kinetic Group, manufacturer of the iconic brands Remington, Federal Premium, CCI, Speer and HEVI-Shot, is seeking an International Sales Manager. The International Sales Manager requires an individual who is able to coordinate a large number of projects concurrently as well as the ability to connect and communicate with individuals from different locations, cultures and business climates from around the world.
The JK 195 SGX 20GA is a fully modular system that adjusts from a compact 3.375 inches to an extended 12.2 inches, allowing shooters to tailor the suppressor’s length, weight, and sound suppression level to their specific needs.
Dead Air Silencers and Ruger Firearms have joined forces to introduce an entirely new class of suppressors: the RXD Series. This bold new line is a ground-up innovation built to complement Ruger’s renowned firearm platforms with uncompromising performance, design, and maintainability. The RXD22Ti and RXD30Ti are the first in this purpose-driven lineup.
Taurus announced the release of the Taurus 58, a modern, aluminum-frame 380 ACP pistol, available in black or stainless. With a 15-round capacity, double/single action hammer-fired design and refined ergonomics, the Taurus 58 is built for users seeking a lightweight, easy-to-shoot handgun.
CZ announces the launch of the CZ SHADOW 2 CARRY – born from sport, tailored for concealed carry. A traditional double-action, hammer-fired system, the new pistol is optics-ready.
ZeroTech Optics provides a shotgun guide to multi-reticle red dot reflex sights and 1X prism optics. Designed to enhance performance, these tools provide a different way to visualize their shot patterns.
The Credo 1-8x28 has rapidly earned its place as one of Trijicon’s most sought-after riflescopes — and it’s now available in a rugged anodized Coyote Brown finish. The Coyote Brown finish will be available in Credo 1-8x28 MRAD or MOA models.
Fans of green dot reflex optics can use their favorite Vortex Defender model. Each Defender features the large viewing window, Shockshield Polymer Insert and motion activation.
Thanks to a preliminary injunction in the Second Amendment Foundation’s case CRPA v. LASD, starting Wednesday, April 23, non-resident SAF members can apply for a California carry permit. The injunction requires that California accept permit applications from any United States resident outside the state who is a member of SAF or its partner organizations and not prohibited from possessing firearms.
MDT introduces the JAE-G5 Extended ARCA Rail, designed for the JAE Generation 5 chassis. This upgraded ARCA rail features a 6-inch extension, allowing shooters to mount their bipod further forward for enhanced stability and balance.
B5 Systems announces the launch of its new Compact Furniture Line for the AR platform. Items include the P-Grip 22K, Sierra K Stock and Sierra K Receiver Extension Kit.
BANISH Suppressors announces the official release of the BANISH 30-V2. Smaller, lighter, and quieter than its predecessor, the BANISH 30-V2 is also now equipped with an industry-standard HUB mount.
Shell Shock Technologies, LLC. is setting the record straight: yes, its NAS³ pistol cases are reloadable—again and again. While the industry continues to embrace the performance benefits of SST’s proprietary NAS³ technology, many shooters are still unaware that these cases not only outperform traditional brass in every measurable way, but they can also be reloaded for substantial cost savings.
Barnes Bullets introduces its Harvest Collection, an innovative ammunition line designed and engineered specifically for whitetail and thin-skinned game hunting.
Silencer Central offers the latest suppressor from BANISH – the all-new BANISH 30-V2. The 30-V2 takes everything that has made the BANISH 30 the best-selling suppressor on the market and improves upon the design, making it smaller, lighter, quieter, and incorporating an industry-standard HUB mount.
MDT announced the launch of the Buttpad Spacer Kit, designed for the JAE G4 and G5 chassis. This new accessory offers shooters enhanced adjustability to fine-tune their length of pull for a perfect fit.
Target Sports USA’s AMMO+ Day 2 sale is only one day away, kicking off this Friday, April 25, 2025, at 9 AM EST. This exclusive event follows the success of TSUSA’s well known AMMO+ Day held annually on September 19, allowing members and loyal customers another chance to score major savings on ammo.
Wiley X supported the 2025 Best Ranger Competition by donating 100 pairs of its premium ballistic-rated eyewear. Held at Fort Moore, Georgia, the Best Ranger Competition is one of the most intense and prestigious endurance events in the U.S. military.
 

In working on a pistol evaluation recently, I fired a range of makes, bullet weights, etc. through a test gun. When taking factory ammo from a box, I noticed something odd – one cartridge was shorter than the others … a lot shorter.

Factory ammo.

Which doesn’t belong and why?

What’s the problem with a deep-seated round? Aside from potential feeding issues, there’s the possibility of an over-pressure round. Best to discard it.

It happens. I’ve seen bullets seated backwards, primers seated upside down – or, in one memorable case decades ago, the primer was missing. I was warned about a brand of ammo in the 1970s after a revolver tied up when firing that factory ammo. The post-mortem, I was told, showed that the bullet was properly seated, they found a nominal amount of powder, but they kept busting decapping pins trying to get the profoundly bulged primer out of the case.

The case had no flash hole for the primer to fire through. 

They say. 

I’ve seen the other stuff, including a projectile seated out of alignment with the cartridge case. The case was mangled as the bullet was seated. It was surprising to find this as the cartridge didn’t easily come out of the plastic tray like the others. 

It was jammed in there. 

Those are memorable. The thousands of rounds I’ve fired and the likely millions of rounds I’ve witnessed being shot – no problems. No one remembers them. 

The point is, before you load up – particularly if it’s duty/carry ammo – visually inspect each round. A smart move is to remove the barrel from the pistol the ammo’s meant for (or the revolver’s cylinder) and drop each round into the chamber. 

This checks easy fit. Upend the barrel/cylinder; does the round fall out? That’s also a good sign. 

If the rounds are loaded in those factory boxes with individual round trays, take that opportunity to check the case heads for dings, deformation – and check the primers to ensure they’re seated in the proper orientation and seated just below flush. 

A friend providing armorer service at his agency had people bring their guns in for annual maintenance and inspection. They had to bring the ammo too, which he would set projectile up on a sheet of cardboard. 

He’d done one gun and as he picked up a round of ammo, he saw he could read the headstamp on the cardboard – where the image was deposited by the oily film on the case head. Yep – the deputy had lubricated his ammunition, including the case heads, with penetrating oil. 

Killed them dead as Martha Washington. He’d have had a hell of a surprise if he’d needed to shoot for real. 

It’s not the equipment, the ammo, the gear, it’s what you do with it and how you prepare it for that day

Don’t rely on factory quality control. Do your own examination. Make sure it looks right and feels right. 

I knew one cop who was a reloader. When he received new duty ammo annually, he’d weigh it on his reloader’s scale looking for a broad variation – up or down. 

He’d run his index finger over the case head of each round – having once in his career received a round with a high primer. 

You’d inspect your parachute before a jump. You’d inspect your tank, regulator, hose(s), etc. before a dive. 

Inspect your ammo. That pays dividends. 

— Rich Grassi

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