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OCTOBER 8, 2024

ALPS Brands announces the company’s new apparel line with the introduction of the Sierra Full Zip Jacket and the Sierra Hooded Full Zip Jacket. Created for multi-season and mixed-weather wear, the new Sierra series represents the ideal crossover jackets for challenging outdoor environments.
Robert Gustin, 75, of Prescott, AZ, made his mark at the 2024 National Long Range Matches by claiming the overall win in the National Individual Aggregate Competition with an aggregate score of 1629-71X.
KGM Suppressors congratulates Richie Young on his outstanding performance at the 2024 King of 2 Miles (Ko2M) Global Finals, where he was crowned the King with a first-place finish.

Nosler®, Inc. announces their participation in the upcoming 2024 National Association of Sporting Goods Wholesales (NASGW) Annual Conference and Expo. The event will take place in Kansas City, MO, from October 15-18, 2024.
SDS Imports announces that the company will be exhibiting in booth #1424 at the 50th Annual NASGW Expo and Annual Meeting, being held in Kansas City, MO, October 15 through 18. 
Rock Ridge Outdoors is heading to the 2024 National Sporting Goods Wholesalers Expo and Annual Meeting in Kansas City, Missouri with its industry-leading brands, including American Buffalo Knife and Tool Co., Cupped Waterfowl, Dead Ringer Hunting, The Grind, Mammoth Coolers, ProSport Outdoors, Rogue Ridge, and Telum Tactical.

RSR Group’s 2024 Fall E-Show starts Tuesday, October 8th at 11:00 a.m. ET, and concludes on Friday, October 11, 2024, at 11:59 p.m. ET. This unique online event allows dealers to take advantage of incredible deals and savings available only at www.rsr group.com.
The Hornady RAPiD Safe Compact Ready Vault with WiFi is the perfect fit for quick and dependable access to firearms in a small footprint. It is ideal for a hall or bedroom closet, a mudroom, or a hunting camp.
Galco’s Triton 3.0 IWB holster has a raised sweat guard, an optional claw-type stabilizer and it’s now available in FDE color for select fits.

QuietKat announces that its Patrol 10 eBikes have been selected by the Guadalajara Police Department for their patrol operations. The department has received the first batch of Patrol 10 eBikes, which are specially equipped with law enforcement (LE) lights, a siren, and a public address (PA) system to enhance the safety and efficiency of their patrol units.
NSSF® tracks and reports monthly U.S. import units for several sporting arms, ammunition, and optics categories from the US International Trade Commission. Here are the results for May 2024 compared to May 2023.
NSSF tracks and reports monthly U.S. export units for several sporting arms, ammunition, and optics categories from the US International Trade Commission. Here are the results for May 2024 compared to May 2023.

GunBroker was recognized as a Diamond Level partner by the Congressional Sportsmen’s Foundation for its support of the work helping protect and promote rights of responsible firearms owners.
After prescreening at two exclusive events in partnership with Bass Pro Shops, Christensen Arms is set for the global release of its latest film, “GONE,” featuring legendary hunter and Christensen Arms ambassador Jim Shockey and streaming on YouTube
NSSF® strongly opposes Interior Secretary Deb Haaland’s proposed plan for the Department of the Interior to shutter access to recreational shooting on 1.3 million acres of the Bears Ears National Monument, in Utah. Today’s announcement will needlessly deny recreational target shooters access to the monument for no legally justifiable purpose and will violate federal law.

NSSF® praised the U.S. Supreme Court’s decision to grant Smith & Wesson’s petition to hear Estados Unidos Mexicanos v. Smith & Wesson Brands, Inc., et al., Mexico’s frivolous $10 billion lawsuit against American firearm manufacturers seeking to blame them for the harm caused by lawless narco-terrorist drug cartels in Mexico.
X-Vision Optics announced its new partnership with Falder’s Inc., bringing its products to a wider range of customers. Falder’s Inc., a trusted outdoor retailer based in Mayfield, KY, has been serving customers with high-quality outdoor gear, hunting equipment, and more for years.
Bass Pro Shops and its founder Johnny Morris announced expanded support for those impacted by Hurricane Helene while inviting customers to round up at retail destinations throughout the region to aid in relief efforts. Funds raised will be routed through Convoy of Hope and used to support the important work we can do together for our friends, neighbors and fellow sportsmen and women facing the devastation brought by the tragic storm.

Sierra Bullets and Barnes Bullets announce that Murray Road Agency has been selected to assist and manage media buying, affiliate networks and public relations for both brands. This change comes as the teams work to reposition each brand for new and strategic growth.
The National Rifle Association (NRA) has an employment opportunity for a Field Representative to serve over Western Virginia, West Virginia and Kentucky. This pivotal role is designed for an enthusiastic individual committed to promoting the Friends of NRA’s mission through volunteer management and community engagement.
On Tuesday, Oct. 8, the U.S. Supreme Court will hear oral arguments in the Second Amendment Foundation’s challenge to the Bureau of Alcohol, Tobacco, Firearms and Explosives' regulation expanding what constitutes a “firearm.”
Mammoth offers outdoor enthusiasts its popular Cruiser line of hard-sided coolers in Mossy Oak Terra, one of the most unique camo patterns ever created. The coolers feature a double-walled rotomolded construction and a built-in stainless steel hinge system for long-lasting performance.
The #222, Pocket Partner®, is built from precision-formed Kydex®, is ambidextrous, and has user-adjustable tension. The bold hook-shaped component keeps the Pocket Partner secure in the pants pocket when drawing the pistol. Now available for the S&W Bodyguard 2.0 and Ruger LCP II/Max.
XTech Tactical announces its line of magazine adaptors and sleeves known as the MAG-ADAPT™ product line. The line will include offerings for many popular pistols and provides the ideal grip when using extended magazines with a smaller pistol.
Wilmont Knives announces that it will now produce its custom knives in-house at Bear Creek Arsenal, located in Sanford, North Carolina. This strategic move marks a significant milestone for Bear Creek Arsenal, allowing the company to offer a variety of EDC options as well as firearms.
Kimber Mfg. is releasing the CDS9 as an addition to the popular KDS9c family of concealed carry semi-automatic handguns. The new CDS9 is a micro compact high-capacity optics ready handgun. Ambidextrous safety and slide release come standard, as well as the hallmark reversible magazine release. G10 grips and alloy frame are available on both models.
Designed in conjunction with YouTube sensation Matt Carriker of Demolition Ranch, veteran-owned firearms manufacturer WATCHTOWER Firearms announces the introduction of the Limited Edition DEMOLITIA 1911 pistol. This is an all-steel, double-stack 1911 platform and the first full-sized ported model in WATCHTOWER’S lineup.
Mission First Tactical introduced the new MFT 9mm Take Down Chamber Safety Flag Insert, the perfect accessory for every responsible gun owner. It can be installed or removed without disassembling the firearm and it eliminates the potential for negligent discharge when disassembling firearms that require the trigger to be pulled first.
Remington Ammunition announces the availability of its highly anticipated Ranch Hand 22LR load. The new addition to Remington's extensive rimfire ammunition lineup is now shipping to consumers and retailers nationwide.
Bidding has now opened on the October collection from Collector’s Elite Auctions, the curated marketplace for the most definitive firearms enthusiasts. Please note that starting with this collection, auctions will now end on Sundays, throughout the evening.
CenterPoint Optics announces the release of three new products designed to elevate the outdoor experience. The all-new CPS2060 spotting scope, CPB1042 binoculars, and CPLRF6221K laser rangefinder combine advanced technology with user-friendly features, offering improved performance at competitive price points.
Ranger Point Precision has graciously renewed their Second Amendment Foundation corporate partnership at the Silver level. In addition to the renewal, RPP has also donated a Smith & Wesson 1854 rifle for SAF’s October sweepstakes.
Prepare yourself for an adrenaline-packed video series where AG Composites takes its carbon fiber rifle stocks to their extreme limits. These rigorous challenges will showcase how far AG Composites has pushed the boundaries with carbon fiber technology in creating reliable rifle stocks for avid shooters everywhere.
Franchi announces a limited-time rebate offer for its Momentum rifle line. Now through December 31, 2024, customers can receive a $150 rebate on any Franchi Momentum Rifle. The offer is now through December 31, 2024.
The saying “what comes around, goes around” rings true today as Firearms News, a leading voice in the Second Amendment community since 1946, announces a renewed commitment to print media as social media censorship further restricts free information flow. The publication’s Facebook page, a top resource for nearly 1 million followers, was recently deleted without warning, underscoring the growing challenges faced by conservative and pro-Second Amendment voices online.
Prepare to protect yourself and your family using the 2024 Special Edition of Concealed Carry & Self-Defense. Inside this issue, learn how to develop the knowledge and training strategies for the best possible chance of prevailing during a self-defense situation.
The October issue of Firearms News is now available at newsstands and is packed with in-depth articles, expert analyses, and the latest in firearms technology. This month's feature is an exclusive review of the HOWA 1500 Short-Barreled SuperLite by Hunting Field Editor Rikk Rambo.
NRA Media is proud to present a special-edition digital publication, “What NRA Does for Women,” celebrating the history and programs for and by women of the NRA. Created by the women editors of NRA Media, What NRA Does for Women spotlights some of the major milestones and accomplishments of the pioneering women who forged the path for the modern woman gun owner.
MyOutdoorTV presents HuntFest starting today with more than 55 new shows dropping at MOTV.com. Fifty-seven fresh seasons will premiere throughout October to give viewers the opportunity watch the world's most extensive, popular, and exclusive collection of outdoor lifestyle programming.
 

This is low ready; arms, muzzle at 45°, finger straight, looking at the ‘threat area.’ In this way, you can see intervening bystanders wandering into the potential eye-target line allowing you to redirect the muzzle.

The following story isn’t real. It is similar to incidents from decades past, but this exact situation didn’t happen --  to me. 

I’d been invited to observe basic police firearms training and most of it went without issue. Then students all had to do a movement exercise, getting out of a car with the driver’s side up-range, move to a ‘doorway,’ then go through it headed downrange. 

The first student to do so, based on the scenario, elected to take the shotgun (what -- no carbine?), carefully maneuvered it out of the car without muzzling the up-range folks, moved to the door and got ordered to stop. Then there was a discussion about “all muzzles are always down range, what’s wrong with you?”)

During a break, three students approached me and asked me about the situation; wouldn’t I have selected the shotgun? How would I have gotten it out in that situation? Where is “downrange” when you’re out in the world? 

Being made to start a string facing up-range and having to deal with “when” to draw helps trainees learn to manipulate firearms in public.

I sternly replied that I was a guest of the facility and wouldn’t talk trash on it or its staff. I also allowed as how I’d be available during the evening break to discuss it with them. What follows is the lecture that I would have given.

The basics of operational firearms safety need to include what I’ve heard referred to as the “Queen of Firearms Handling Rules --” Never let the muzzle cover anything you don’t wish to destroy. Now that’s shorthand, a mnemonic device. It covers the concept of muzzle discipline, and it ensures the experienced hand redirects the muzzle any time a non-threat gets in front of it.

A point of operational handling rules is about not covering a mindless individual who wanders into the battle space in front of your firearm.

Does that happen? 

Yes, it does – all the time. It happened on my last operational employment of a handgun 20 years ago. As the narcotics supervisor, I was involved in search warrant operations and one of the targets was mobile. We wanted him present during the search, but he was known to be dangerous and it was decided that taking him in a high-risk car stop, where we could exert some control over the scene, was better than inside a building he knew far better than we.

Movement with a gun in hand needs to be learned; if you can’t do it on the range, you won’t be ready to do it “out in the world.”

My UCs were following and waiting for our interdiction cars to get in place and I was following at a distance, not wanting to impede the approaching uniformed assets. As the marked cars came into the area, the target made a turn and was headed to approach a T-intersection. We had enough help to have that east-west street blocked at the nearest intersections in front of the target as it approached the area from the north. The car was stopped at the last address north of the now-blocked cross-street. 

I got out on foot and parallelled the street through yards, meaning to get behind a large tree in a front yard. From there, I would see the target’s car from the side with more detail than the contact officers would see from behind it. I wasn’t aimed in at the car or occupants; With my pistol at guard – a legitimate low ready -- it allowed me a better view of the scene. 

Into that view, one of my subordinates moved between me and the target, oblivious to my presence and with no cover from potential incoming rounds. 

I hissed at him, “GET OUT OF THE WAY!” Looking over his shoulder, he quickly scuttled back from whence he’d arrived. 

That’s all the excitement. The occupants of the car meekly complied with the situational dominance the interdiction folks established. The procedure takes a while to tell so I won’t. 

Muzzle discipline kept me from muzzling one of my guys – and the citizens in the target vehicle. 

— Rich Grassi

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