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MARCH 11, 2025

XTech® Tactical has expanded its line of grip extensions to support the Taurus GX4 and the Springfield Hellcat pistols. All XTech Tactical’s grip extensions are made in Arizona of high impact polymer and offer full hand support. Every extension also comes with a Lifetime Warranty.
Target Sports USA is welcoming a new addition, Kailon Kirby. Before joining the TSUSA team, Kirby worked as a Digital Marketing Consultant where he advised, created, and executed multi-channel campaigns that drove brand awareness, generated leads, and boosted conversions.
The Polara, a custom built 1911 pistol, is finished in stainless steel or Melonite finishes, with contrasting TiN or DLC coated barrel and controls. Each pistol is built by hand and backed by a Lifetime Satisfaction Assurance as well as the best customer service.

DeSantis Gunhide announces a self-locking OWB plain clothes level I Kydex concealment holster, the Quick Safe. Featuring a thumb release, an ejection port lock and adjustable cant, the holster will secure the gun with- or without a weapon light attached.
Attorneys representing the Second Amendment Foundation (SAF) and its partners, in a case challenging the State of Minnesota’s prohibition on licensed concealed carry by young adults ages 18-20, have filed a response brief with the U.S. Supreme Court encouraging the justices to “grant plenary review and set the case for argument.”
Luth-AR announces its participation as an exhibitor at the Nevada Premier Sportsman Expo, taking place March 14-16, 2025, at the Reno Events Center. Attendees can visit Luth-AR at Booth #443 to explore the latest in firearm accessories, including MBA Buttstocks, grips, handguards, and other cutting-edge components.

X-Vision Optics is set to showcase its latest innovations at the Wisconsin Open Season Sportsman’s Expo, March 28-30, 2025, in Wisconsin Dells, WI. Stop by Booth #1704 for exclusive product demonstrations, expert insights, and event-only promotions.
SB 318 maliciously targets responsible, law-abiding firearm retailers and manufacturers with frivolous litigation intended to bankrupt and destroy them. This legislation opens all firearm industry members to “fishing expeditions” under the Unfair Trade Practices Act (UTPA) initiated by politically-motivated advocacy organizations and attorneys. Punitive damage awards for a violation are increased from $300 to a minimum of $250,000 (an 83,000% increase), but only for firearm industry members.
The Murray Road Agency announced that it received the AvantLink 2024 Agency of the Year Award. This award recognizes Murray Road’s exceptional work and commitment to growing the affiliate marketing space and building strong relationships to drive successful campaigns.

The Sporting Arms and Ammunition Manufacturers’ Institute, Inc. announced that Migra Ammunitions and Fierce Firearms have joined SAAMI as Supporting Members. Migra Ammunitions is a manufacturer of shotshell ammunition, headquartered in Charleston, South Carolina, and Fierce Firearms is a manufacturer of firearms and ammunition, headquartered in Redmond, Utah.
From March 10th through March 23rd, GunBroker.com is offering collectors a once-in-a-lifetime opportunity to bid on more than 80 firearms from the personal collection of legendary gunwriter Dick Metcalf.
In recognition of exceptional sales performance and customer service on behalf of the Benelli USA family of brands, Benelli USA is excited to announce the winners of the 2024 Sales Representative of the Year Awards.

Otis Technology is pleased to announce their new sales partnership with Rock Outdoors LLC. This new partnership provides Otis Technology and Shooter’s Choice with additional sales support across the Northeastern United States.
GunBroker.com has partnered with Colt Manufacturing Company to add “Buy Now” buttons to the legendary firearm brand’s website. This feature now allows Colt customers to instantly be connected to a nationwide network of firearms dealers offering the exact models they are researching on Colt.com.
EOTECH announces the opening of their new Tech Center located in Orofino, Idaho. This state-of-the-art workspace will provide research and development, engineering design and sustainment, testing, and prototype capabilities for all EOTECH product categories.
Heckler & Koch USA announces that four different police departments in Connecticut have made the switch to the HK VP9. CT State Capitol Police in Hartford; the Brookfield, CT Police; Clinton, CT Police and New Haven, CT Police have recently fielded the HK VP9 pistol.
This session, the Maryland General Assembly is considering two bills that will ban the use of traditional lead ammunition for hunting throughout the state. Contact your Senator and Delegate today and urge them to oppose these bans.
Calling all guitarists. Galco’s Guitar Strap strikes just the right chord, whether performing in stadiums, bars or beside the campfire. This supple Vachetta calf strap is 2 ½” wide over the shoulder for comfort during long gigs.

Real Avid announced the introduction of the company’s all-new Smart-Torq Adjustable Limiter. With the Smart-Torq Adjustable Limiter, users can adjust for any torque value between 15 and 65 in-lbs, covering nearly all scope mount, scope ring, and action screw torque requirements.

MDT Sporting Goods announced the latest expansion of the MDT Field Stock Chassis System, which is now compatible with Ruger American Long Action rifles. The MDT Field Stock Chassis System offers an innovative solution for those seeking superior control, accuracy, and comfort.
Springfield Armory® announces the release of two new variants of the popular SA-35™ 9mm pistol in Cerakote® Coyote Brown and Tactical Gray, featuring ruggedly durable G10 grips in complementary colors. The Coyote Brown variant will initially be a Lipsey’s distributor-exclusive model for 60 days upon its launch.
ATN Corp announces that one of their latest innovations, the TICO LTV 640x480 is ready to ship. This groundbreaking thermal clip-on device offers a revolutionary upgrade for hunters and observers, transforming any daytime scope into a high-performance thermal sight.
GunBroker.com welcomes industry insider Dwight Van Brunt from Sportsman’s Legacy to the "No Lowballers" podcast. Hosted by Logan Metesh of High Caliber History and Allen Forkner of GunBroker, this episode dives into the rich history and evolving influence of gun writers in the firearm industry.
New for 2025, ESCORT Shotguns releases the BullTac - Mag Fed, a tactical pump-action shotgun for everyone. The BullTac - Mag Fed is available in 12-gauge, 20-gauge, or .410 cal, all with 3-inch chambers.
Viridian Weapon Technologies introduces the E SERIES Laser Sights designed exclusively for the new Taurus GX2 — a compact pistol that combines performance power with a modern design. As the GX2 makes its mark as a dependable option for personal defense and everyday carry, Viridian's E SERIES green and red lasers stand ready to elevate its performance.
The March issue of Firearms News has arrived, delivering an exceptional lineup of stories that fuse historical firearm insights with modern advancements. Highlighted on the cover is Century Arms’ MB47 Rifle.
The Wyoming legislature moved to cement their case that the Cowboy State is the premiere destination in the United State for the firearm industry, hunting and shooting sports. Both chambers of the Wyoming legislature moved decisively to allow for the debate, amendment and final passage of authorization to move forward on the Wyoming State Shooting Sports Complex – to be built in Cody, Wyoming.
Luth-AR is the title sponsor of the 30th Annual Superstition Mystery Mountain 3-Gun Championship. The event will take place at the Rio Salado Sportsman’s Club in Mesa, Arizona.
Shell Shock Technologies announces its continued sponsorship of competitive shooter John Vlieger for the 2025 competitive shooting season.
 

Sadly, I saw an ad on social media. 

I avoid ads for just this reason. Paraphrased, it went like this – “you won’t have time to aim in a self defense situation.” 

Ed Lovette (RIP) demonstrating the Applegate “instinctive” shooting model at a law enforcement seminar in the 1990s.

So … you’ll have time to miss?

Being a contrarian, I counter – almost by reflex – “do you never miss when you aim?”

Just how important is aiming anyway? 

Sadly, on social media, we have the “for every sales pitch, there’s an equal and opposite sales pitch.” You see it present as “my way is the way and the only way – unless you desire being fitted for a marble hat.”

Great. So who’s right?

I confess that I don’t know. I don’t believe it’s looking at "sights OR target." In my view, it’s more "see what you need to see and don't move the damn gun during ignition." 

I suppose that’s too simple. 

The response on social media was along the lines of how much time we have to hit before we’re hit. We’re back to that “pyrrhic victory” issue; my objective isn’t to shoot him before he shoots me; it’s to avoid being shot altogether.

Then we get into the speed and “combat accuracy” (which largely isn’t) and we’ve become the equivalent of 8-year-olds playing cops and robbers.

“I got you!” 

“No! I got you!”

Bless your hearts. None of that helps people who want to learn. When we devolve into “train my way, with me, because I’m the only one who knows,” we have to face facts. 

One, there aren’t enough qualified trainers to train even a small percentage of new gun owners. 

Two, just square range live fire – which is known to be “not enough” – isn’t possible for any but a small percentage of new gun owners. There just aren’t enough ranges, low enough costs for range use and ammunition, plus you should add the supervision of new shooters. 

Camera-eye view of using the thumbs to aim, an alternative aiming technique discussed by national trainer Vince O’Neill. I was surprised to note it works in live fire.

Finally, the vaunted force-on-force/interactive role play training is difficult, time consuming (lots of down time while waiting your turn) and there are very few who are actually good at presenting such training. So much of it quickly turns into the “cops and robbers” scenario already mentioned. 

It becomes “do what I say you must do, but you can’t …  so buy my book.”

I’m not going to leave you here – there is more.

Finally, someone rephrased something I read from Jeff Cooper many years ago --- We aim when we POINT. That includes the position of our body as well as the arms. 

Sights verify that our point is where we want it. That may seem a minor distinction but it’s not. 

It’s not “sighted aiming or unsighted aiming.” Present the gun to the eye-target line, don’t press until you see what you need to see. Know that the gun will be in your “wobble zone” generally aligned with an area in the center of the target.

Waiting for perfection sets up the miss. Press through the wobble zone. Imagine “your trigger finger pulling the front sight back toward your eye.” (Thanks to George Harris.)

The flash sight picture is verification that your point is “on.” In close battle, one doesn’t expect a fine view of the sights, as in precision handgun shooting. 

The Cirillo “nose point,” an alternative aiming technique used for close range engagements when the sights aren’t visible.

Really? you ask. So what happened when Cirillo so clearly saw his sights in the dairy store shootout? 

As Walt Rauch told me, “That wasn’t fair. He was hunting over bait!”

Good point. It was an ambush. If you have – according to Cirillo speaking to an audience in Mobile, AL some decades back – “time, adequate lighting, cover – then you’d be a fool not to use your sights.”

His alternative sighting techniques were for those sudden, unpredicted events; stepping around a corner and looking into the lion’s mouth, again paraphrasing Cooper. 

So make sure your presentation is on; present the sights to your eyes interfering with your view of the target. Then don’t move the gun during the press.

Not complex. And not easy.

 

-          - Rich Grassi

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