ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.
Vortex® launches new Gear Series apparel including T-shirts and cap styles designed for hunters and shooters. The collection features fresh colors and styles perfect for fall, available at VortexOptics.com and on their social media channels.
Magpul has expanded its glove line with the Patrol 2.0 and Technical 2.0 now available in Multicam. The Patrol 2.0 features a goatskin palm and padded knuckles at $64.95, while the Technical 2.0 offers touch-screen compatibility and synthetic suede at $44.95.
VIKTOS, a U.S. veteran-designed brand, unveiled the Johnny Combat S2 Leather Waterproof Boot, a full-grain leather duty boot featuring a waterproof breathable lining, reinforced toe box, and Strife™ warfighter bottom unit for traction. The boot is engineered for long days and changing conditions with a 10mm heel-to-toe drop and weighs 2.6 pounds per pair.
Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.
NEXTORCH North America announces the Edge Guard Cut-Resistant Tactical Gloves, featuring A7 cut-resistant liner protection and full-palm touchscreen capability. Designed for law enforcement, military, and security professionals, the gloves offer blade slash protection while maintaining dexterity, with an MSRP of $47.99.
Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.
NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Beretta announced the launch of its cold weather gear line, the Outdoor: Multifield Collection which is engineered for hunters, shooters, and outdoor enthusiasts seeking superior comfort, durability, and reliability in challenging environments.
Introducing the BERSHERKEN™ XC and BERSHERKEN™ XL LE jackets—two cold-weather behemoths forged for those who don’t retreat when the elements get mean. Designed by U.S. veterans and built with combat-grade pragmatism, they aren’t outerwear. They’re outer armor.
VIKTOS announces the launch of the Range Trainer XD Waterproof Bib and Range Trainer XD Waterproof Shell—engineered for those who live, train, and operate in the wild.
VIKTOS unveils the Gunfighter RR Jean — a purpose-built pant engineered for concealed carry, range work, and everyday life. Designed with durability, mobility, and versatility at its core, the Gunfighter RR Jean proves that not all denim is created equal.
ScentLok has been a leader in propelling the progressive field pant category, now adding another feather to their cap with the new Insyte and Insyte Lite field pants. Thinking fabric-first, for the Insyte Pant, ScentLok selected an exquisite single-layer, 4-way stretch material constructed of a 247g woven polyester with water repellent treatment.
Beretta USA introduces the Beretta Corporate Apparel Program (BCAPP), a new initiative that offers custom embroidery and embossing on a wide range of technical performance apparel. This program streamlines ordering to enhance corporate events, in-store staff uniforms, and shooting sports team uniforms.
VIKTOS announced KADRE Duty Shorts —a mission-ready short engineered for the daily grind, the range line, and the occasional beer run. A quick-drying 92/8 poly-spandex blend paired with a StormStrike DWR finish means you’ll stay dry when the forecast turns sideways.
VIKTOS unveils the OCOURSE HYBRID SHORTS — a versatile, amphibious, and ruggedly refined short built for the modern mission. Inspired by the military’s infamous obstacle courses, these shorts are ready to run, jump, swim, and lounge—with no gear change required.
VIKTOS launches the Range Trainer™ XD Waterproof Boot—a footwear solution engineered for those who move fast, train hard, and operate in whatever Mother Nature (or Monday) throws their way.
Starting May 6, 2025, with the fit Vortex Nation™ loves and original artwork you’ll be proud to wear, the Vortex® Poppy Short Sleeve T Shirt ($24.99) is one small way to keep those who serve in your thoughts.