Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.
NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Beretta announced the launch of its cold weather gear line, the Outdoor: Multifield Collection which is engineered for hunters, shooters, and outdoor enthusiasts seeking superior comfort, durability, and reliability in challenging environments.
Introducing the BERSHERKEN™ XC and BERSHERKEN™ XL LE jackets—two cold-weather behemoths forged for those who don’t retreat when the elements get mean. Designed by U.S. veterans and built with combat-grade pragmatism, they aren’t outerwear. They’re outer armor.
VIKTOS announces the launch of the Range Trainer XD Waterproof Bib and Range Trainer XD Waterproof Shell—engineered for those who live, train, and operate in the wild.
VIKTOS unveils the Gunfighter RR Jean — a purpose-built pant engineered for concealed carry, range work, and everyday life. Designed with durability, mobility, and versatility at its core, the Gunfighter RR Jean proves that not all denim is created equal.
ScentLok has been a leader in propelling the progressive field pant category, now adding another feather to their cap with the new Insyte and Insyte Lite field pants. Thinking fabric-first, for the Insyte Pant, ScentLok selected an exquisite single-layer, 4-way stretch material constructed of a 247g woven polyester with water repellent treatment.
Beretta USA introduces the Beretta Corporate Apparel Program (BCAPP), a new initiative that offers custom embroidery and embossing on a wide range of technical performance apparel. This program streamlines ordering to enhance corporate events, in-store staff uniforms, and shooting sports team uniforms.
VIKTOS announced KADRE Duty Shorts —a mission-ready short engineered for the daily grind, the range line, and the occasional beer run. A quick-drying 92/8 poly-spandex blend paired with a StormStrike DWR finish means you’ll stay dry when the forecast turns sideways.
VIKTOS unveils the OCOURSE HYBRID SHORTS — a versatile, amphibious, and ruggedly refined short built for the modern mission. Inspired by the military’s infamous obstacle courses, these shorts are ready to run, jump, swim, and lounge—with no gear change required.
VIKTOS launches the Range Trainer™ XD Waterproof Boot—a footwear solution engineered for those who move fast, train hard, and operate in whatever Mother Nature (or Monday) throws their way.
Starting May 6, 2025, with the fit Vortex Nation™ loves and original artwork you’ll be proud to wear, the Vortex® Poppy Short Sleeve T Shirt ($24.99) is one small way to keep those who serve in your thoughts.
VIKTOS introduces its latest drop: the PATROLUX™ SHORTS. Built for operatives who don’t pause when the mercury rises, these shorts are the ultimate blend of tactical grit and hot-weather readiness.
Fishooz, a brand from waterproof boot and shoe manufacturer Dryshod, introduces the new DryRun series footwear. Fishooz DryRun combines the premium materials and technical construction that have made Dryshod boots the leader in waterproof footwear.
SERGEANT LLC, a manufacturer of tactical, outdoor, and survival gear and apparel, announced the company’s new apparel collection with the introduction of a classic trucker hat and full-zip hoodie.
Huk recognizes that fall brings cooler temperatures and new opportunities on the water. Huk designed the Tide Point Collection for all anglers looking for a performance-packed button-down. The lightweight polyester fabric is essential for a breathable, quick-drying, moisture-wicking shirt.
ALPS Brands announces the company’s new apparel line with the introduction of the Sierra Hooded Full Zip Jacket. Created for multi-season and mixed-weather wear, the new Sierra Hooded Full Zip Jacket is a premium crossover jacket built for challenging outdoor environments yet stylish and practical enough for everyday wear in “civilization.”
ALPS Brands announces the company’s new apparel line with the introduction of the Sierra Full Zip Jacket and the Sierra Hooded Full Zip Jacket. Created for multi-season and mixed-weather wear, the new Sierra series represents the ideal crossover jackets for challenging outdoor environments.