Awards & Honors

Smith & Wesson Brands, Inc. announced ten retailers nationwide as 2025 Ambassador Dealers, including Americana Arms, Not Just Guns, H&H Shooting Sports, Fuquay Gun, Fin Feather Fur Outfitters, Magnum Shooting Center, Freedom Firearms, Idaho Guns & Outdoors, Shoot Straight, and Smoky Mountain Guns & Ammo, recognizing their exceptional sales performance and customer service.

Streamlight Inc. recognized Odle Sales as its 2025 Sales Rep Agency of the Year Award recipient for the Sporting Goods Market at SHOT Show in Las Vegas. The Columbia, Missouri-based manufacturers' representative agency was honored for exceptional sales achievement and advancing Streamlight's presence in the shooting, hunting, and outdoor industry.

Streamlight Inc. awarded 144th Marketing Group LLC the 2025 Sales Rep Agency of the Year Award for Law Enforcement at SHOT Show in Las Vegas. The Peachtree City, GA-based manufacturers' representative agency was recognized for outstanding sales achievement in Southeast territories.

Birchwood Casey won the Readers' Choice 2026 Gold Award in the Shooting Target category from Predator Xtreme magazine for the second consecutive year, recognizing the brand's innovation, reliability, and leadership in shooting industry products.

Outdoor Edge won the Gold Award in the Knife category of the Bowhunting World and Predator Xtreme 2026 Readers' Choice Awards, marking the fifth recognition in six years. The Denver-based manufacturer's patented RazorSafe® replaceable blade system continues to resonate with hunters and outdoor enthusiasts.

Lee R. Anderson received the Beretta & Safari Club International Foundation Conservation Leadership Award at the 11th Annual Award Gala in Nashville, Tennessee. The prestigious award, sponsored by Beretta, recognizes Anderson's exemplary leadership and lifetime commitment to wildlife conservation, outdoor education, and humanitarian service.

Springfield Armory's Kuna 9mm pistol has earned an Editors' Choice Award from On Target magazine for being selected as a best new product for 2025. The PDW-style pistol features a roller-delayed operating system, ambidextrous controls, and is priced at $1,179 to $1,330 depending on configuration.

Zanders, an all-women-owned distributor based in Sparta, Illinois, received OpticsPlanet's Distributor of the Year award for 2025. The recognition honors Zanders' commitment to outstanding service, reliable fulfillment, and industry-leading product availability across firearms, ammunition, optics, and outdoor gear.

Springfield Armory's Kuna 9mm has been selected as Best New PCC in 2025 by Guns.com Readers' Choice Awards. The PDW-style pistol features a roller-delayed operating system, ambidextrous controls, and is available in two versions priced at $1,179 and $1,330.

Ameristep won a Gold Award in the Ground Blind category from Bowhunting World magazine readers for the second consecutive year in 2026. The company introduced the Frontline Wide-Bottom Extreme, a hub-style blind accommodating up to three hunters with six silent sliding windows and a 180° bowhunter view.

EchoCore Suppressors' Sector 5.56 Compact suppressor received On Target Magazine's 2025 Editor's Choice Award for exceptional innovation and engineering. The 12.9-ounce, 5-inch suppressor features advanced DMLS construction and XCR technology, earning recognition for sound performance and efficiency.

On Target Magazine awarded Federal Ammunition's 7mm Backcountry cartridge a 2025 Editors' Choice Award as part of its 24th annual awards program. The cartridge features patented Peak Alloy case technology and is engineered for short-barreled hunting rifles, achieving 3,000 feet per second through 20-inch barrels with 170-grain bullets.

XS Sights' Optic Plate and OR-Height Sight Bundles for Glock MOS pistols won ON TARGET Magazine's Editors' Choice Award. The precision CNC-machined steel plates offer 30% more thread engagement and are compatible with ACRO and RMR footprints, providing a drop-in solution for red dot mounting with minimalist iron sight backups.

Outdoor Sportsman Group presented Chris Dolnack, Senior Vice President and Chief Customer Officer for the National Shooting Sports Foundation (NSSF), with a Lifetime Achievement Award at the SHOT Show in Las Vegas. Host Michael Waddell presented the award, recognizing Dolnack's three decades of contributions to the shooting sports and firearms industry.

Benelli USA announced its 2025 Sales Representative of the Year Awards honoring outstanding performers across its Benelli, Franchi, Stoeger, and Uberti USA brands. Recipients include Chase Spurgin, Ken Johnson, Tyler Harpster, Dave Lotito, James Tullos, Bentley Scott, Christian Larsen, and Greg Rader, recognized for exceptional sales performance and customer service.

Otis Technology announced its 2025 Customer Awards at SHOT Show, naming Weby Corp as Customer of the Year and Sports South as Distributor of the Year. The awards recognized outstanding partnerships that drove growth for Otis Technology and Shooter's Choice throughout the year.

CCI Rimfire Ammunition won the Predator Xtreme 2026 Gold Award for Rimfire Ammunition for the 10th consecutive year. CCI Rimfire Product Manager Steve Monniere announced two new Hunter Series loads featuring Small Game Bullets in 22 LR calibers for 2026.

Otis Technology presented their 2025 Sporting Goods Sales Awards at the SHOT Show, recognizing Riley Durose of Jeff Robles & Associates as Sales Representative of the Year and Simpson Sales Company as Sales Agency of the Year for exceptional performance and customer service.

Taurus Holdings, Inc. recognized outstanding partners and employees at the 2026 SHOT Show, presenting Customer Awards to Atwood's Distributing, Dunham's Sports, and Sports South, and Business Manager Awards to Kyle Williams, Jamie Stehman, Gary Short, and Harry Spotts for their exceptional performance and dedication in 2025.

NEXTORCH North America announced that its ND30 Distraction Device and TA30D MAX Tactical Flashlight received National Tactical Officers Association (NTOA) members testing approval and recommendation. The ND30 achieved Silver level rating and combines 11,000 lumens of strobe with 130dB sound output for law enforcement professionals.