EVENTS

Shell Tech, the ammunition branch of Shell Shock Technologies, announced the second annual Legends & Heroes Shootout for March 20-21, 2026, in South Florida. The event now includes the Navy SEAL Foundation as a beneficiary alongside K9 Heroes 4 Heroes, with a $50,000 fundraising goal and participation from MLB legends including Adrian Beltre, Albert Pujols, and Max Scherzer.

Celerant Technology is sponsoring and exhibiting at ATA 2026, powering the pop-up shop with its Cumulus Retail software for the fifth consecutive year. The system integrates STAR Micronics' mPOP hardware and WorldPay's mobile payment processing to create a seamless checkout experience for archery dealers.

Avient Corporation will present its latest innovations for the shooting sports industry at the SHOT Show Supplier Showcase, January 19–20, at the Venetian Expo in Las Vegas. Among the highlights is Avient’s Composite Heat Release technology, a patent-pending solution developed to improve firearm barrel performance.

Camfour, Inc. announced the exhibitor lineup for the 2026 Camfour Dealer Show, taking place January 10–11 at the OMNI Hotel in Fort Worth, Texas.

Taurus Holdings announced its participation in the 2026 Camfour Dealer Show, scheduled for January 10–11, 2026, in Fort Worth, Texas. As one of the company’s most significant distributor events of the year, this show provides a key opportunity for dealers to engage directly with factory representatives and gain early access to upcoming product innovations.

The Sporting Arms and Ammunition Manufacturers’ Institute® (SAAMI®) will present its 2026 Ballistics Conference September 15–17 in Baltimore. The event will include a two-day technical seminar and training course plus a range day for product demonstrations and a facility tour of the testing laboratories at U.S. Element Space & Defense.

Dead Air Silencers will be exhibiting at the 2025 RMEF Hunter & Outdoor Christmas Expo, taking place December 4–13, 2025, at the Las Vegas Convention Center. Attendees are invited to visit Booth 21113 to meet with the Dead Air team and discover the perfect suppressor for their specific firearm setup.

Laser Ammo USA Inc.will attend and exhibit at the 2025 ALERRT Active Shooter Integrated Response Conference. Held December 7-10, 2025, in San Marcos, Texas, the ALERRT Conference brings together first responders, emergency management personnel, community leaders, school administration and hospital staff.

Luth-AR announces their attendance of the Grand Opening and as a major sponsor of South Dakota’s World Class Shooting Complex in Rapid City. The event kicks off on November 7th.

Dead Air Silencers is looking forward to seeing all the dedicated suppressor fans participating in the upcoming CANCON Carolinas 2025 gathering.

ZeroTech Optics, a global leader in precision sporting optics, is proud to announce its attendance at CanCon 2025 Nov. 7-8 at the Clinton House Plantation in SC—the nation’s premier suppressed-shooting event.

Maxim Defense announces they will be attending CANCON 2025, the suppressor and tactical firearms expo in Clinton, SC. The event will be held Thursday, November 6th through Saturday, November 8th, 2025 at the Clinton House Plantation.

Join Meprolight® will be at this year’s premier firearms industry event — CANCON 2025 this Friday and Saturday in Clinton, South Carolina. This hands-on event is your chance to experience the latest Meprolight® innovations up close and personal.

Mission First Tactical (MFT) announces they will be exhibiting at the 2025 Fall CANCON Fully Suppressed Range Day & Gun Show held Thursday, November 6th through Saturday, November 8th, 2025 at the Clinton House Plantation. 

The Headrest Safe Company announces they are attending the upcoming SEMA Show held Tuesday, November 4 through Friday, November 7, 2025 at the Las Vegas Convention Center. The Headrest Safe Company™ will be performing live demonstrations for the mainstream automotive aftermarket industry and attendees.

Mission First Tactical (MFT) announces they are attending and displaying at the 2025 SWAT Round-Up International event presented by the Florida SWAT Association, taking place Sunday, November 2 through Friday, November 7, 2025 at the Orange County Sheriff’s Office Range in Orlando, Florida.

SLG2, Inc. will be making a stop with its Shoot Like A Girl experience at the Bass Pro Shops Grand Opening in Odessa, Texas, October 29-November 1. This interactive event offers a welcoming and safe environment designed to introduce women and their families to the exciting world of shooting sports, focusing on safety, responsibility and empowerment.

Beretta USA continues its support of the International Association of Chiefs of Police (IACP) and is attending its Annual Conference and Exposition (booth #432) in Denver, CO, from October 18-21, 2025.

SAR USA announced its participation in the 2025 NASGW Expo & Annual Meeting on October 15- 17 in Grapevine, Texas. As an official sponsor of NASGW Lounge, SAR USA is dedicated to strengthening relationships with distributors and dealers nationwide while showcasing its expanding lineup of duty-ready, precision-engineered firearms. Visit SAR USA at Booth #937 and explore their exciting product lineup.

Wiley X proudly served as the title sponsor of the Stay in the Fight Veterans Foundation’s “A Winning Hand” event, held at the newly opened National Medal of Honor Museum in Arlington, Texas on October 11th.