BANISH Suppressors announced its new Service Program, offering comprehensive maintenance for all BANISH customers within the first year of ownership. The program includes professional cleaning, ultrasonic internal cleaning, inspection, repairs, and Cerakote refinishing to ensure optimal suppressor performance.
The NSSF-adjusted NICS figure for March 2026 reached 1,412,917, a 1.9 percent increase from March 2025. NFA checks surged 121.2 percent to 206,871, with Texas, Florida, and Virginia leading in NFA activity. The National Shooting Sports Foundation provides these adjusted figures to reflect market conditions.
Sturm, Ruger & Company, Inc. announced Andrew Wieland's appointment as Senior Vice President and Chief Financial Officer, succeeding Tom Dineen. Wieland brings extensive financial leadership experience from Eaton Corporation and will lead Ruger's financial operations supporting the company's 2030 strategic plan.
Daniel Defense launched the "Sic Semper Tyrannis" campaign on March 18, 2026, to support the Virginia Citizens Defense League's legal efforts defending Second Amendment rights in Virginia. Proceeds from AR15, AR10, and PCC sales, plus limited edition merchandise, will fund VCDL's ongoing constitutional litigation.
SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.
NSSF praised Utah Governor Spencer Cox for signing House Bill 214, which amends civil liability laws to protect firearm and accessory businesses from frivolous lawsuits. The law prevents foreign nationals and political subdivisions from launching junk litigation against manufacturers, sellers, and trade organizations, making Utah the first state to pass NSSF's state liability reform language.
Target Sports USA announced Nathan Godin's appointment as IT Manager. Godin brings expertise in systems administration, NetSuite customization, and workflow automation from his previous role at Oma's Pride, where he managed Shopify and Google Suite integrations.
Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.
Protect Liberty PAC, founded by NSSF, launched a patriotic t-shirt collection featuring hand-drawn designs including George Washington AR series, Patrick Henry, and James Madison quotes to celebrate America's 250th birthday. All proceeds support voter education efforts in key battleground states ahead of the November 2026 election.
Celerant Technology and MSR Distribution announced a new integration allowing FFL dealers to import MSR's product catalog directly into their Celerant Point of Sale system and automate purchase orders, streamlining inventory management and expanding product selection without manual effort.
Beretta Holding, the largest shareholder of Sturm, Ruger & Company with 9.95% ownership, sent a letter to shareholders detailing the need for board change due to sustained share price underperformance, operational deterioration including 23% gross margin compression, and board members' minimal ownership stakes despite decades-long tenures.
Sarsilmaz, a leading firearms manufacturer, has partnered with Proactive Sales to strengthen market outreach and customer engagement. The collaboration will promote Sarsilmaz's product lines, including the SAR9 and 7/24 series, beginning in Q1.
Dead Air Silencers announced the hiring of Jack Cannon as Key Accounts Manager. Cannon brings 15 years of experience from Davidson's Inc., where he held roles including Customer Relationship Manager and National Accounts Manager, witnessing Dead Air's growth to become Davidson's largest suppressor brand.
NSSF and Project ChildSafe launched "Project ChildSafe Tuscaloosa" in collaboration with the Tuscaloosa Police Department, Tuscaloosa Sheriff's Office, and local organizations including the American Foundation for Suicide Prevention and National African American Gun Association. The initiative distributes free cable gun locks and educational resources to promote responsible firearm ownership and secure storage practices.
Range USA, the nation's largest indoor gun range and firearm retailer, highlights its Cash for Guns online used gun evaluator service launched in October 2025. The program has generated over $1.25 million in quotes, allowing firearm owners to receive professional appraisals and choose between in-store credit or cash payment.
High Speed Gear has been awarded a United States Army contract to produce specialized drone pouches for unmanned aerial system operations. The modular drone case systems were developed through the XVIII Airborne Corps' Dragon's Lair innovation pipeline with support from the Airborne Innovation Lab.
Benelli USA pledged a $30,000 contribution to NSSF's Protect Liberty PAC to support candidates dedicated to protecting Second Amendment rights ahead of the November 2026 election. CEO Tom DeBolt encouraged other industry members and gun owners to support the super PAC's mission to elect pro-freedom candidates.
NSSF emphasizes that while gun owners can customize firearms with legal accessories, certain modifications are dangerous and illegal. Converting semiautomatic firearms to automatic using machinegun conversion devices violates the National Firearms Act and carries up to 10 years imprisonment and $250,000 in fines.
NSSF, The Firearm Industry Trade Association, announced the relaunch of its improved Where To Shoot mobile app, helping shooters find ranges across the United States. The redesigned app features location-based search, indoor and outdoor range filters, and training opportunities for iPhone, iPad, and Android devices.
SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in League City, Texas on March 14-15, 2026. The free, family-friendly event features instructor-led firearms training using FATS by InVeris simulators, archery instruction, and product demonstrations from partner companies including optics and concealed carry brands.