The NSSF announces the Second Annual NSSF Legal Symposium scheduled for October 6-7 in Washington, D.C. The event features CLE programming for general counsels and legal staff of NSSF Patron Members and SAAMI Legislative & Legal Affairs Committee members covering firearm and ammunition industry legal topics.
Blue Force Gear announced the appointment of Eric Suarez as Vice President of Marketing. Suarez will lead strategic marketing initiatives, brand development, and customer engagement across military, law enforcement, and commercial markets, bringing extensive experience in the shooting sports and tactical industries.
Burris Optics announced a partnership with Promoboxx to provide retailers with brand-approved digital marketing campaigns including email, social media, and web content. The collaboration enables Burris dealers to promote products professionally while focusing on sales and customer service.
Vortex and Hunter Constantine announced a $10,000 donation to the Second Amendment Foundation through sales of a limited-edition Vortex x Hunter Constantine Carry Belt, restricted to 250 units and supported by Vortex Nation members.
YHM, a leading firearm suppressor manufacturer founded in 1951, announced David Workman as its new Marketing Manager, replacing retiring Tim O'brien. Workman will oversee YHM's marketing operations, brand strategy, and representation at industry events including SHOT Show and the NRA Annual Meeting.
Viridian Weapon Technologies announced that Iron Valley Supply, a Birmingham-based distributor with roots dating to 1923, has become an authorized distributor of Viridian's optics, lasers, and weapon-mounted lights. The partnership expands Viridian's distribution network and provides dealers nationwide access to the company's innovative firearm technologies.
Viridian Weapon Technologies announced that Lipsey's, one of the largest independently owned firearms distributors based in Baton Rouge, Louisiana, has become an authorized distributor of Viridian's green dot optics. This partnership expands product availability to dealers nationwide and strengthens Viridian's distribution network.
CAA USA announced new ownership under brothers Joe and Anthony Parisi, whose company Plastimold Products acquired the conversion kit brand. The consolidation unites CAA USA, Plastimold Products, and META Tactical under one facility in Delray Beach, Florida, featuring the new MCK EVO platform.
Davidson's will broadcast a Dealer Education Seminar on June 25, 2026, featuring guests Wally Nelson and Chris Renzulli discussing public nuisance laws affecting FFL retailers, particularly Virginia's new law effective July 1, 2026. The free seminar is available to Davidson's FFL customers via invitation.
Bass Pro Shops announced plans for a 200,000-square-foot Outdoor World location in Sayreville, New Jersey, expected to open fall 2026. The largest single-level Bass Pro Shops in the U.S. will feature a 65,000-gallon Shipwreck Aquarium, boat brands including TRACKER and RANGER, and immersive conservation education experiences designed by founder Johnny Morris.
Kinetic Development Group (KDG) announced a new affiliate marketing program through AvantLink, enabling content creators and influencers to earn commissions promoting KDG's firearm accessories and optic mounting solutions. The partnership strengthens KDG's connection with the shooting sports community while providing creators access to marketing assets and performance tracking.
SAAMI announced it is establishing a working group to evaluate Federal Premium's new 6.5 Creedmoor +Peak cartridge, which operates outside existing SAAMI standards. SAAMI takes no position on the cartridge's interchangeability or safety with standard 6.5 Creedmoor firearms and suppressors pending technical review.
MidwayUSA, founded by Larry and Brenda Potterfield in Columbia, Missouri in 1977, celebrates 49 years of business. The family-owned company has grown from a small 1,600-square-foot gun shop to a major retailer offering shooting, hunting, and outdoor products while maintaining core values of customer satisfaction and integrity.
Viridian Weapon Technologies launched Viridian.tech as its new primary web domain, transitioning from ViridianWeaponTech.com. The move reflects the company's evolution from green laser technology pioneer to a broader technology company developing optics, lasers, weapon lights, cameras, and integrated firearm-mounted systems.
Streamlight Inc. appointed Christina Zeman as Regional Sales Manager for its Federal/Military Division. Zeman brings extensive federal government sales experience from previous roles at Axon Enterprise and ADS, Inc., where she managed contracts and business development with federal agencies.
The Briefing is a three-day FFL Compliance Summit in Dallas featuring ATF leadership including Director Rob Cekada and Chief Counsel Robert Leider, alongside FBI officials and industry experts. The event covers regulatory changes, Form 4473 revisions, and NFA requirements with direct Q&A access to government speakers.
NSSF praises the bipartisan introduction of the Federal Firearms Licensee Protection Act (S. 4671) by U.S. Sen. Lindsey Graham, which strengthens criminal penalties for firearm thefts from licensed retailers. The legislation builds on NSSF's Operation Secure Store initiative with the ATF, which has achieved a 60 percent drop in firearms stolen during burglaries and robberies at retail locations.
Silent Steel USA, a veteran-owned suppressor manufacturer, named Route 1A Advertising as its Advertising and Branding Agency of Record and Walk 2 West as its Social Media Marketing Agency of Record to accelerate brand awareness and market expansion.
Orchid released its annual ranking of the top 30 largest U.S. firearm manufacturers based on ATF data, showing Ruger, Smith & Wesson, and Sig Sauer leading the market. The top 30 manufacturers accounted for 8.4 million of 9.6 million firearms produced domestically in 2024, with notable movements including Empire Precision Plastics entering the top 30 and Mossberg securing its fifth consecutive year as the top shotgun manufacturer.
Dead Air Silencers has appointed Dunkin-Lewis, Inc. as its western sales representative agency covering 13 states. The partnership leverages Dunkin-Lewis's 60+ years of sporting goods industry experience to provide sales support and dealer service across the western United States.