Orchid announced a new integration between Orchid POS and Chattanooga Shooting Supplies' live inventory of over 45,000 shooting and hunting SKUs, featuring real-time stock levels and pricing. The integration will be showcased at the Annual Chattanooga Shooting Supplies Dealer Show on July 27–28, 2026, at the Chattanooga Convention Center.
NSSF praises the Trump administration's new rules transferring firearm suppressor export licensing from the State Department to the Commerce Department. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the reforms will enable American suppressor manufacturers to compete more effectively in overseas markets without burdensome regulatory requirements.
Walther Arms and Umarex USA announced Don Angle's appointment as General Manager for Law Enforcement, Military, and Government markets. Angle brings extensive experience from his tenure at Trijicon and over two decades of U.S. Army and defense industry service, leading the newly integrated professional user team.
KDG announced the official completion of its brand transition, strengthening its marketplace presence while maintaining all products, warranties, and engineering standards. The Connecticut-based company, founded in 2014, continues focusing on innovative firearm accessories including Kinect™ quick-detach systems, SideLok™ optic mounts, and platform-specific upgrades for FN SCAR and Grand Power Stribog platforms.
CCW Safe celebrates one year since acquiring Armed Citizens' Legal Defense Network Inc. (ACLDN), founded by Marty and Gila Hayes. Thousands of former ACLDN members now access CCW Safe's comprehensive legal protection, 24/7 Critical Response Team support, and self-defense education resources.
Warne, a premium scope mount and shooting accessories manufacturer based in Tualatin, Oregon, has expanded its partnership with Odle Sales to represent the brand across the western United States. Odle Sales will provide dealers with enhanced product expertise, faster communication, and personalized support throughout the region.
AGM Global Vision announced the appointment of Leslie Vester as Head of Marketing. Vester brings over a decade of experience in brand strategy and marketing leadership to support AGM's expansion across hunting, shooting sports, law enforcement, and outdoor industries.
GunBroker.com, the world's largest online firearms marketplace, announced integration with Slingit, an AI-powered platform enabling firearm dealers to appraise, acquire, and list used guns on GunBroker.com in under five minutes. The integration streamlines the workflow from gun counter evaluation to professional marketplace listings with AI-enhanced photos and optimized descriptions.
NSSF, the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), and the Department of Justice (DOJ) launched a month-long public education campaign in San Antonio reminding the public about federal penalties for unlawful firearm purchases. The 26-year-old "Don't Lie for the Other Guy" campaign emphasizes that illegal firearm purchases carry up to 15 years in prison and $250,000 in fines.
Real Avid introduces the "Range Ready" initiative featuring a 15-part content series with world-renowned competitive shooter Doug Koenig. The program emphasizes preparation and confidence through expert guidance on firearm setup, shooting techniques, and performance mindset for shooters of all skill levels.
The NSSF-adjusted NICS figure for June 2026 reached 1,123,006, an 11.7 percent increase compared to June 2025's 1,004,986. The National Shooting Sports Foundation introduced monthly NFA checks tracking, with Texas, Virginia, and Florida leading in NFA checks during the month.
Steiner Optics appointed Clinton Thornburg as Law Enforcement Sales Manager. Thornburg brings over 20 years of law enforcement and sales experience, including service with the U.S. Marshals Service Violent Fugitive Task Force and Daniel Defense, and will lead the company's law enforcement sales initiatives and agency partnerships.
HIVIZ Shooting Systems marks its 30th anniversary with three decades of innovation in high-visibility sight solutions. The company has introduced groundbreaking products including the M-Series Magnetic Shotgun Sight, TriViz Sight, and FastDot H3, while partnering with major firearms brands including Benelli, Browning, Ruger, and Smith & Wesson.
KDG, headquartered in Seymour, Connecticut, officially transitioned to its new brand identity after dealers, distributors, and customers already referred to the company by the abbreviated name. Owner Stephen Duhaime and Director of Sales & Marketing Chris Bardugone emphasized the move simplifies market recognition while maintaining unchanged leadership, engineering philosophy, and product standards.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) has expanded voting membership eligibility to U.S. suppressor manufacturers and designers. SAAMI recently published the Z299.6-2025 voluntary industry standard for firearm sound suppressors, developed with input from suppressor, firearm, and ammunition manufacturers.
The NSSF announces the Second Annual NSSF Legal Symposium scheduled for October 6-7 in Washington, D.C. The event features CLE programming for general counsels and legal staff of NSSF Patron Members and SAAMI Legislative & Legal Affairs Committee members covering firearm and ammunition industry legal topics.
Blue Force Gear announced the appointment of Eric Suarez as Vice President of Marketing. Suarez will lead strategic marketing initiatives, brand development, and customer engagement across military, law enforcement, and commercial markets, bringing extensive experience in the shooting sports and tactical industries.
The Briefing FFL Compliance Summit, taking place September 23–25, 2026 at the W Hotel Dallas, has confirmed ATF Director Rob Cekada, Chief Counsel Robert Leider, and other top federal officials as speakers. The inaugural conference addresses 34 pending ATF rule changes affecting the country's 70,000-plus active FFLs, with early bird registration at $399 through July 31.
Burris Optics announced a partnership with Promoboxx to provide retailers with brand-approved digital marketing campaigns including email, social media, and web content. The collaboration enables Burris dealers to promote products professionally while focusing on sales and customer service.
Vortex and Hunter Constantine announced a $10,000 donation to the Second Amendment Foundation through sales of a limited-edition Vortex x Hunter Constantine Carry Belt, restricted to 250 units and supported by Vortex Nation members.