SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in League City, Texas on March 14-15, 2026. The free, family-friendly event features instructor-led firearms training using FATS by InVeris simulators, archery instruction, and product demonstrations from partner companies including optics and concealed carry brands.
The Project ChildSafe Foundation, a program of NSSF, launched a streamlined product donation process to support its Safety Sweepstakes and charity auctions. The new system allows manufacturers, retailers, and industry partners to easily submit products that help raise funds for firearm safety education and community outreach nationwide.
Beretta Holding, Sturm, Ruger & Company's largest shareholder with 9.95% ownership, criticized Ruger's Q4 and full-year 2025 results, citing margin erosion, declining earnings, and strategic missteps. The company highlighted gross profit declines of 18.7% quarterly and 29% annually, questioning management's innovation strategy as average selling prices fell from $377 to $364.
Sturm, Ruger & Co. responded to Beretta Holding S.A.'s nomination of four board candidates, detailing Beretta's demands for discounted stock, disproportionate board representation, and governance rights that would violate antitrust laws. Ruger's board stated it engaged constructively with Beretta but rejected demands inconsistent with corporate governance best practices and U.S. law.
Armament Systems and Procedures (ASP) hired Eric Alexander as Director of Sales for the Midsouth US region. Alexander will manage law enforcement agency relationships across New Mexico, Texas, Oklahoma, Arkansas, Louisiana, and Asia distributor relationships. Vice President Daryell Harmon praised Alexander's customer relationship skills and leadership experience.
The National Shooting Sports Foundation reported February 2026 NSSF-adjusted NICS background checks of 1,265,320, a 3.5 percent increase from February 2025. The NSSF introduced monthly NFA checks data for 2026, with Texas, Florida, and Virginia leading in NFA checks during the month.
The Gun Rights Policy Conference (GRPC) planning committee announced registration is open for the 41st annual conference scheduled for September 25-27 in Dallas at the Westin Dallas Fort Worth Airport hotel. Co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, the event brings together Second Amendment advocates, attorneys, and industry leaders.
Target Sports USA unveiled a state-of-the-art ammunition vending machine featuring age verification technology, secure payment processing, and real-time inventory tracking. The machine was displayed at the Great American Outdoor Show and aligns with the company's expansion goals, including their AMMO+ Membership and New Republic USA ammo brand.
Lipsey's, a leading firearms distributor, announced construction will begin in April 2026 on a new 265,000 square foot corporate headquarters and distribution center in Baton Rouge next to Ruffino's. The project, developed with Arkel Construction, Ritter Maher, and Powers Brown Architects, will feature advanced logistics, expanded storage, and upgraded technology infrastructure.
Celerant Technology announced the launch of Cumulus Analytics, a new analytics module for Cumulus Retail users that provides dashboards and reporting for small and mid-sized retailers. The cost-effective tool offers 10 essential reports covering sales, customers, inventory, and suppliers, with beta customer Hobby Works praising its intuitive interface and decision-making capabilities.
Sturm, Ruger & Company, Inc. reported fourth quarter net sales of $151.1 million and full-year net sales of $546.1 million, with CEO Todd Seyfert highlighting strong product momentum including 65 new models launched and three new platforms: Glenfield by Ruger rifle, Red Label III shotgun, and Harrier rifle. The company generated $54.3 million in operating cash flow and returned $36.2 million to shareholders in 2025.
GunBroker.com, the world's largest online firearms marketplace, launched an AI-powered listing tool designed to help sellers generate optimized descriptions quickly. Built using 27 years of marketplace data and trained by GunBroker, the tool enables sellers to create professional listings with a few clicks and allows up to three generations per listing.
Brandon Maddox, founder and CEO of Silencer Central, donated $25,000 to the National Shooting Sports Foundation's Protect Liberty PAC to support candidates dedicated to protecting Second Amendment rights. Maddox, who serves on the NSSF Board of Governors, recently advocated for suppressor deregulation in South Dakota, resulting in the bill's unanimous passage and signing by Governor Rhoden.
Sarsilmaz appointed Maschmedt & Associates as its sales representative agency for the Western Region, representing the SAR9 and 7/24 Series product lines across 13 western states. The partnership, which began at SHOT Show, aims to strengthen Sarsilmaz's market presence and improve accessibility to its NATO-standard firearms.
Silencer Central founder and CEO Brandon Maddox contributed $25,000 to NSSF's Protect Liberty PAC to support candidates defending Second Amendment rights in the 2026 elections. The contribution aims to inform voters in key battleground states about candidates committed to protecting Constitutional liberties and opposing progressive gun control agendas.
Range USA, the nation's largest indoor gun range and firearm retailer, announced plans to open three new stores in 2026 in Smyrna, Tennessee; Monroeville, Pennsylvania; and Lenexa, Kansas, creating over 100 employment opportunities. COO Jimmy McManus cited strong performance at existing locations as driving the expansion strategy.
Flxpoint is hosting a free webinar on March 5 at 1 p.m. EST for FFL dealers and firearm retailers to learn automation strategies for GunBroker.com. Solutions Architect Mike Burneko will demonstrate how top sellers automate listing management, pricing updates, inventory syncing and FFL routing to scale efficiently while protecting margins.
Primary Arms Optics announced the promotion of Stephen Morgan to Senior Director of Sales and Marketing. Morgan will oversee global sales strategy, marketing initiatives, and brand development for the company's optics division, building on his contributions since joining in 2021.
Silent Steel USA, based in Livingston County, Michigan, is seeking experienced sales representative groups to support its U.S. expansion. The company offers patented FLOW IQ™ suppressor technology developed by founder Harri Sjögren in Finland, combining European engineering with American manufacturing and backed by VP of Sales & Marketing Kim Jensen's commitment to premium brand representation.
Sturm, Ruger & Company appointed Aaron Rivers, Stephen Timm, and Lorin Cassidy Wolfe as independent directors while Sandra Froman, Christopher Killoy, and Rebecca Halstead retired from the board. The refreshment strategy includes Todd Seyfert as President and CEO and Bruce Pettet from Leupold & Stevens as an independent director.