Online

Bleecker Street Publications, which acquired Gun University, is launching an extensive refresh of its Best series starting with Self-Defense & Concealed Carry Insurance guides. Led by Emily E. Long, Chair of the Board and Chief Legal Counsel, the updated guides will feature attorney-driven evaluations and expand to cover handguns, shotguns, optics, and outdoor gear.

Check-Mate, a U.S. manufacturer of firearm magazines and accessories, launched a redesigned website featuring improved shopping functionality, streamlined navigation, and a Mag Finder tool. The platform offers easier access to Check-Mate's full product lineup including 1911, Staccato 2011®-style, M1A®/M14, and other magazine categories for shooters, gunsmiths, and military professionals.

Bleecker Street Publications announced the complete redesign and relaunch of GAT Deals, featuring a new Ammo Finder engine with access to over 70,000 live ammunition listings from major retailers. The platform includes advanced filtering capabilities and a $500 Ammunition Depot gift card giveaway promotion running through June.

Dan Wesson Firearms unveiled its redesigned website emphasizing Heritage, Craftsmanship, Precision, and Innovation. The launch includes an exclusive interview with Eric Wesson, great-great-great-grandson of Smith & Wesson co-founder Daniel Baird Wesson, reflecting on the family's firearms manufacturing legacy and commitment to quality.

EOTECH announces the launch of its new E-commerce website. This new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality.

Real Avid released a 16-part video series on YouTube covering rifle scope selection, mounting, usage, and maintenance. Hosted by Real Avid's technical experts including Pro Staff member Dustin Sanchez, the series provides comprehensive instruction on magnification, reticles, zeroing, and troubleshooting for shooters of all levels.

Media Lodge announced that Don Porter, known to millions as Sootch00, will host the 2026 “What’s Hot at SHOT” video series. Now in its ninth season, What’s Hot at SHOT delivers an exclusive look at the latest innovations, gear, and firearms showcased at the annual Shooting, Hunting, and Outdoor Trade Show and Industry Day at the Range.
 

Real Avid released a 16-part video series on YouTube covering rifle scope selection, mounting, usage, and maintenance. Hosted by Real Avid's technical experts including Pro Staff member Dustin Sanchez, the series provides comprehensive instruction on magnification, reticles, zeroing, and troubleshooting for shooters of all levels.

Bleecker Street Publications announces the launch of Athlon Untamed. A new digital destination built for those who live and breathe the wild.

Bleecker Street Publications announced the launch of RottenGunReviews.com. The first community-driven firearm review platform built for shooters, by shooters.

Burris Optics continues to mark the 50th anniversary of the company’s heralded Fullfield riflescope with a series of short cinematic films debuting now through November.

Premiering October 2, 2025, on the Burris YouTube Channel, Fullfield Film Series Episode II: Stuart Ranch, continues the celebration of the Burris Fullfield riflescope’s 50th anniversary with a story deeply rooted in family, tradition, and legacy.

This fall, Vortex is giving new hunters a simple way to hit the field with confidence. The Vortex Deer Camp, which runs through November, will be dropping new content every month, taking readers from finding the right equipment all the way through placing an ethical shot on a deer.
 

Bleecker Street Publications announces the official relaunch of AthlonOutdoors.com, featuring a completely redesigned website that delivers a faster, cleaner, and more user-centric experience for our expanding audience of outdoor enthusiasts, tactical professionals, and gearheads.

Winchester is launching its Waterfowl Ammunition video series, which takes a deep dive into the important topics when choosing the best loads for duck and goose hunting. The first episode of the series is now available at Winchester.com and covers the Winchester waterfowl product tiers and what viewers can expect in upcoming episodes.

Langdon Tactical Technology (LTT) announces the launch of the 2025 edition of the 92 Day Social Media Challenge, inspiring shooters everywhere to get out on the range.

AR15.COM has refreshed its interface to deliver a modern, accessible, and user-friendly experience while preserving the familiar aesthetics and core functionality that members know and trust.

The new Benelli Advanced Impact (A.I.) technology is rewriting the rules of shotgun performance. On July 15, Benelli launched a new website dedicated to this breakthrough, giving shooters a clear look at how Advanced Impact barrels deliver results no other system can match.

Guns & Ammo is launching a groundbreaking 10-part digital series, Guns & Ammo Personal Defense, launching online at gapersonaldefense.com this summer. Hosted by seasoned firearms expert Richard Nance, this series provides essential insights into the realities of the armed-and-prepared lifestyle.

Liberty Ammo, the leader in self-defense ammunition and recently received coverage from several well-known industry influencers. This includes the industry leading “The Truth about Guns” (TTAG).