Range USA, the nation's largest indoor gun range and firearm retailer, announced all 50 of its locations are participating in NSSF's first Gun Storage Check Week retailer pilot program. The campaign promotes secure firearm storage practices during June 1–7 and September 1–7, with participating locations receiving promotional materials from Project ChildSafe.
Shell Shock Technologies and CBC Global Ammunition announced a strategic collaboration to industrialize and commercialize Shell Shock's proprietary NAS3™ hybrid case technology across multiple military and commercial calibers. CBC will serve as a licensed manufacturing partner, supporting industrial-scale production and global market development, with formal signing planned at Eurosatory in Paris on June 15th.
The Columbus Clingstones and Realtree are hosting a special game on May 28 at Synovus Park featuring custom Realtree Advantage Classic jerseys to support The Plummer Home, a local organization assisting veterans. Game-worn jerseys will be auctioned with 100% of proceeds benefiting the nonprofit.
The Second Amendment Foundation (SAF) and Nine Line Apparel have partnered to release an exclusive "Free the Cans" T-shirt collection. A portion of proceeds will support SAF's lawsuits seeking removal of National Firearms Act registration requirements for silencers and short-barreled rifles. Pre-orders are available through June 8.
Live Free Armory announced a partnership with Walk the Talk America (WTTA), a nonprofit focused on reducing suicide and promoting mental health awareness within firearm-owning communities. Live Free Armory will include WTTA mental health resource cards in product packaging to connect firearm owners with free mental health support resources.
EOTECH has partnered with Walk The Talk America, a national nonprofit focused on mental health and responsible firearm ownership, for Mental Health Awareness Month. EOTECH will donate funds and include specially designed flyers in consumer shipments directing users to WTTA's mental health resources.
Hook & Barrel Magazine, the lifestyle magazine for modern outdoorsmen, has tripled its in-store presence with Range USA, expanding from 5 to 15 locations across the Midwest and South. The partnership reflects shared values in shooting sports and responsible firearm ownership.
MidwayUSA announced a partnership with SCI TV Networks, becoming the official retail partner for Safari Club International's new global hunting television platform. MidwayUSA customers receive an exclusive subscription discount with code MIDW26 on the streaming service featuring live hunting channels, video-on-demand content, and an outfitters marketplace.
Colt's Manufacturing Company has joined the Second Amendment Foundation (SAF) as a Gold-level corporate partner to support legal initiatives safeguarding constitutional rights. SAF Executive Director Adam Kraut praised Colt's commitment to ensuring Second Amendment freedoms through courtroom battles across the country.
Gun Tote'n Mamas, an award-winning women's concealed carry handbag provider, has partnered with Charter Arms Manufacturing. The collaboration showcases GTM's latest protection solutions, including the new Clutch Concealed Carry Purse, available through Charter Arms' Accessory Store.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Zanders, a national distributor based in Sparta, Illinois, has added SHIELD Sights' innovative micro red dot optics to its product lineup. The partnership expands dealer access to SHIELD Sights' rugged, compact optics designed for concealed carry pistols, duty firearms, and competition platforms.
Field Ethos has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF). CEO Jason Vincent praised SAF's focused mission, while SAF Executive Director Adam Kraut highlighted Field Ethos's commitment to supporting the organization's legal and educational initiatives.
FirstSpear has entered a ten-year exclusive licensing agreement with Recon K9 LLC, assuming responsibility for sales, marketing, manufacturing, and distribution of Recon K9's tactical gear for military and law enforcement working dogs. Recon K9 founder Jason Watson will join FirstSpear to continue driving the brand's vision and product development.
Zanders, a national distributor based in Sparta, Illinois, has added the iconic Zippo product line to its portfolio. The partnership brings Zippo's windproof lighters, utility lighters, and outdoor fire-starting accessories to dealers, with commentary from Dan Sielger, President and COO at Zanders, and Garrett Newhouse, Channel Business Manager – Outdoor at Zippo.
Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.
Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.
Silent Steel USA announced a strategic partnership with Maschmedt & Associates, a sales agency with over 50 years of outdoor industry experience. The agreement expands Silent Steel USA's representation across 23 western states, strengthening dealer relationships and market presence for innovative suppressor technology.
CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.
Kinetic Development Group recognizes MidwayUSA as a key stocking partner, highlighting their long-standing relationship built on trust and shared commitment to the shooting sports community. With new product launches planned for 2026, both companies are aligned on expanding their partnership and increasing KDG product availability through MidwayUSA.