NEXTORCH North America announces the NEXTORCH Snow Guard Winter Tactical Gloves, engineered for cold weather operations above 14°F with zoned insulation, waterproof-breathable membrane, and ten-finger touchscreen compatibility. The gloves feature CORDURA® stretch fabric and are priced at $47.99 MSRP.
US Palm debuts the CAT 4 Storm rifle series and EOS suppressor line in 2026. Featuring the Storm CAT 4 rifle with Hiperfire EDT trigger and US Palm Hurricane flash hider at $1,399.99, four EOS suppressor models ranging from $899.99 to $999.99 all launched at SHOT Show 2026.
Wilson Combat announces the eXperior Elite Commander Double Stack, a precision-engineered 9mm defensive handgun featuring a 4.25-inch match-grade barrel, 18-round capacity, and modern optics integration via the Pin Mounting Platform, priced at $3,999.
EOTECH, a division of American Holoptics, announced the sale of 14,000 units of OGL systems, HWS, and compatible magnifiers to the U.S. Army through Transformation in Contact buys to support the PAE Maneuver Ground portfolio's surrogate optics project for M7, XM8 Carbine, and M250 Automatic Rifle.
Hornady Security introduces a fireproof keypad safe designed for secure storage of one or two handguns, ammunition, and valuables. The safe features 16-gauge steel construction, withstands temperatures up to 1400°F for 30 minutes, and includes programmable keypad access with backup keyhole entry.
Mission First Tactical introduced the MFT AIWB WML Ambidextrous Holster, a versatile light-bearing, red dot ready holster compatible with Streamlight TLR series lights and RMR reflex sights. Handmade in the USA with adjustable retention and available for Glock, Sig Sauer, and Springfield models at $59.99.
SnapSafe® introduces the Trunk Safe II, a heavy-duty mobile safe designed for secure transportation of firearms and valuables in vehicles. Built by Hornady® Manufacturing Company with 13-gauge steel construction and digital lock technology, the safe offers theft protection for cars, SUVs, and RVs.
Galco unveils the Combat Master 2.0, a modernized pancake holster for Beretta M9A4 pistols with or without carry optics. The professional-grade belt holster features hand-molded construction, optic cutaway capability, raised sweat guard, and premium steerhide with double-stitched seams for durability and concealment.
One Horse announced the Express 22 Rifle and Express 22 Pistol, dedicated .22 LR firearms featuring One Horse lower receivers and Atrius Development Group's Forced Reset Selector. Both models will debut at Gun Owners of America's GOALS 2026 summit in Des Moines, Iowa, on August 1-2.
Derya Arms announced the official U.S. launch of the Derya MAX, a new proprietary magazine-fed 12-gauge semi-automatic shotgun manufactured at its Jacksonville, Florida facility. The shotgun, developed with competitive shooters and engineers, features advanced gas-operated systems and proprietary magazines designed for USPSA, IPSC, and 3-Gun competitions, with availability beginning in September.
Sticky Holsters released a limited-edition Blue Holster in August, with proceeds supporting Concerns of Police Survivors, an organization aiding families of fallen law enforcement officers. The holster features Sticky Holsters' signature clip-less concealed carry technology.
WOOX announced the Gladiatore V2 Stock & Forend, a premium upgrade for compatible Mossberg pump-action shotguns. Handcrafted from American walnut with wraparound grip technology and ventilated butt pad design, the V2 enhances performance and ergonomics. Available as stock, forend, or complete kit with MSRP of $439.
Smith & Wesson Brands, Inc. announced two limited-edition revolvers commemorating America's 250th anniversary: the Model 642 and Model 66 Combat Magnum. Both feature USA 250 laser-engraved side plates, distinctive styling, and enhanced performance specifications for collectors and shooters.
One Horse announced two new 10.5-inch Express Pistols featuring Atrius Development Group's Forced Reset Selector, debuting July 30 at GOALS Range Day. Both MLOK and Quad Rail models offer factory-tuned components including Breek Arms charging handles, THRiL grips, and SB Tactical braces with customizable upgrades.
Walker's has launched Boomies Passive Muffs designed for toddlers aged 1 to 3, providing hearing protection with a 23 dB Noise Reduction Rating for outdoor activities. The lightweight muffs feature secure fit, soft ear cushions, and durable construction while allowing children to hear parental voices. The product is now available online and through retailers nationwide.
FALCO Holsters announces two new Multi-Fit leather holster models: the AM03 Simple Leather IWB/OWB Holster priced at $49.95 and the DM04 Vertical Leather Shoulder Holster at $129.95. Both feature premium Italian leather and handcrafted construction while maintaining affordable pricing for broader customer accessibility.
MDT is expanding its CRBN rifle stock lineup with a Remington 700 Short Action Left Hand inlet, designed for left-handed precision hunters and field competition shooters. The lightweight carbon fiber stock features adjustable ergonomics and an integrated ARCA rail, available starting July 28, 2026.
CIVIVI, a sub-brand of WE Knife Co., has launched CIVIVI Elite, a premium product line debuting July 27, 2026, with its flagship Brova knife. The line features elevated materials, high-performance blade steels, and refined craftsmanship while maintaining CIVIVI's accessible philosophy.
Shell Shock Technologies announced the launch of NAS³ Primed Cases in .308/7.62x51mm and 5.56 NATO/.223 Remington calibers. The factory-primed nickel alloy cases are engineered to be up to 50 percent lighter than traditional brass while offering twice the tensile strength and greater corrosion resistance for precision, hunting, and duty-grade ammunition assembly.
Smith & Wesson Brands, Inc. announced four Model 1854 lever-action rifle packages in .30-30 Winchester and .45-70 Government, each factory-equipped with a Vortex Crossfire HD 2-7x32 riflescope. The rifles feature stainless-steel or walnut-stock configurations with modern performance features and are ready for field use.