Bass Pro Shops and Cabela's offer free Easter Bunny photos and 4x6 studio-quality prints at all North American retail locations from March 21-22 and March 28-April 5, 2026. Families can make free online reservations and receive complimentary Easter eggs with prizes while supplies last.
Bass Pro Shops celebrates its third Arizona location opening in Tucson on March 25 with an Evening for Conservation. The 100,000-square-foot store will donate 15% of sales to local conservation organizations and feature appearances by legendary anglers Roland Martin, Jimmy Houston, Kevin VanDam, and Josh Bertrand.
Bass Pro Shops announced plans for a new 70,000-square-foot destination retail location in Paducah, Kentucky, adjacent to Kentucky Oaks Mall, expected to open late 2026 or early 2027. Founded by Johnny Morris, the store will feature localized design celebrating Kentucky's sporting heritage and is expected to employ over 115 Outfitters.
Iron Valley Supply is offering limited-time sales on shotguns, accessories, ammunition, and cold-weather gear for the upcoming 2026 turkey season. The Birmingham, Alabama-based distributor of shooting sports and outdoor products invites customers to view their full product lineup and contact an account representative.
Kinetic Development Group announced Dirty Bird Industries, a family-owned firearms retailer founded by brothers Jay and Dustin Pitcher, as a new authorized dealer. The Bakersfield, California-based company expands KDG's dealer network and coincides with the rollout of KDG's Dealer Locator tool.
Derya Arms announced a distribution agreement with Fleet Farm, a Upper Midwest retailer with over 50 stores. The partnership will bring Derya's DY9 9mm pistol and .22LR Rifle Series to Fleet Farm locations starting December, with expanded offerings planned for 2026.
Liberty Safe announced 25 new dealer locations in 2025, building on 40+ dealers added in 2024. CEO David Foley and CRO Donny McKay emphasized the company's commitment to supporting dealers with U.S.-made products, marketing programs, and enhanced dealer tools to serve customers effectively.
Kinetic Development Group (KDG) announces the addition of GrabAGun as an authorized KDG dealer. GrabAGun has also been added to KDG’s newly launched dealer locator, making it even easier for customers to find and purchase KDG products.
GOVIEW USA announced their innovative and modern collection of must-have optical devices and accessories are now available at Optics Planet. GOVIEW optics offer game-changing binoculars & monoculars.
Target Sports USA is unveiling a Federal Premium exclusive ammo caliber, sold ONLY at TSUSA. Federal Premium’s HST4 is a Premium Personal Defense 9mm Luger +P 147-grain HST Jacketed Hollow Point ammunition.
Charter Arms® is now providing dealers and partners with a Revolver vs. Semi-Automatic Pros & Cons Shelf Talker. This is designed to help consumers and store clerks guide their customers to the correct firearm based on their individual needs.
Santa Claus is making his festive return to Santa’s Wonderland at Bass Pro Shops and Cabela’s – a free Christmas event that has become a much-anticipated and cherished holiday tradition for families throughout North America.
Bass Pro Shops announced plans today to celebrate the official Grand Opening of its new retail location in Odessa, Texas, with a special Evening for Conservation, open to the public, on Wednesday, Oct. 29, with entertainment starting at 5 p.m.
Bass Pro Shops announced plans for a new destination retail location for Victor, New York, to serve the greater Rochester region. The opening of Bass Pro Shops’ newest location will be the company’s 5th in the great state of New York, serving the entire Finger Lakes Region.
Silencer Central applauds the ATF for resuming Form 4 approvals despite the ongoing government shutdown. Even as the federal shutdown lingers on, having the ATF back to work approving suppressor sales ensures the 2nd Amendment rights of law-abiding Americans are not unduly infringed.
Silencer Central introduces Bud’s Gun Shop as the newest partner to take advantage of the Delivered by Silencer Central program. Bud’s Gun Shop can now offer its customers the industry’s easiest suppressor shopping experience.
German Precision Optics announced that its feature-rich optics including riflescopes, spotting scopes, rangefinders and binoculars are now available at MidwayUSA.
High Speed Gear® announces a new partnership with Turner’s Outdoorsman, naming them as an authorized distributor of High Speed Gear products.
Mission First Tactical (MFT) is now offering fully merchandised Pallet-Drop Holster Displays, including their most popular holster offerings. These new Pallet-Drop Holster Displays are visibly dynamic and are your one stop shop for a complete holster assortment.
Supple, a 7-day fast-acting joint health dietary supplement, announced the launch of the Supple Squad GOVX Program, a new initiative designed to provide exclusive, secure discounts to verified military members, first responders, law enforcement officers, healthcare professionals, and their families.