Steiner Optics has partnered with PromoBoxx to provide retailers with professionally developed, brand-approved digital marketing materials. The platform enables dealers to easily share campaigns across email, social media, and websites while maintaining consistent brand messaging and driving customer engagement.
Killough Shooting Sports has launched a new online store at killoughshootingsports.com featuring same-day dispatch from its Brownsville, Texas warehouse and free shipping directly to competitions. The site offers the complete ELEY .22LR range in the United States, from recreational and training grades through to Match and Tenex.
Staccato 2011 launched its first dedicated Store-in-Store at SCHEELS Cedar Park, Texas on August 29, featuring a purpose-built environment showcasing the Staccato 2011 HD pistol lineup, ammunition, and accessories with specially trained associates near the company's Florence headquarters.
Bass Pro Shops announced plans for a new 100,000-square-foot destination retail location in College Station, Texas, expected to open in 2028. Founded by Johnny Morris, the store will feature immersive outdoor experiences and employ over 125 Outfitters, bringing Bass Pro Shops' Texas locations to 20.
Range USA, the nation's largest indoor gun range and firearm retailer, completed a comprehensive redesign across all locations featuring interactive gun displays, expanded optics cases, and streamlined range check-ins. The enhancements showcase deactivated handguns from Smith & Wesson, Ruger, Springfield Armory, Canik, and Taurus, along with new long gun display towers and doubled optics inventory.
KDG announced a significant retail expansion with Sportsman's Warehouse, making select Kinect Series products available in 30 locations nationwide and online. The partnership marks a major milestone for the company's patented quick-detach mounting technology, bringing innovative firearm accessories to shooters and outdoor enthusiasts across the country.
C&H Precision announced A2 Firearms as its newest dealer partner in Southern California. A2 Firearms partners with the NRA and USCCA to provide firearms, ammunition, and outdoor products with certified instruction and safety education.
Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.
Tamarack Armory in Meadville, PA is highlighted as a new C&H Precision dealer. The store offers retail, gunsmithing, and restoration services with over 60 years of combined industry experience, providing C&H optics, plates, and firearm refurbishment.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
Bass Pro Shops announced plans for a new 148,000-square-foot destination retail location in La Mesa, California, expected to open in 2028. Founded by Johnny Morris, the store will be the sixth Bass Pro Shops location in California and will feature immersive outdoor experiences, conservation initiatives, and employment for over 150 Outfitters.
Die Free Co. and RSR Group launched a dealer-exclusive merchandising program running through December 31, 2026. Dealers purchasing qualifying 10-packs of Dos Boot, Kung Fu Grip, and Tiger Claw products receive complimentary branded countertop displays designed to increase accessory sales.
KDG announces continued growth of its nationwide dealer network with new stocking dealers joining across Texas, Georgia, and other states. The company, known for products like Kinect™ quick-detach mounting solutions and SideLok™ optic mounts, is expanding its dealer locator to help customers find local retailers and support independent firearm retailers nationwide.
Bass Pro Shops will celebrate its third Arkansas location with a Grand Opening and Day of Conservation on April 29 in Fort Smith. The 70,000-square-foot Outpost will feature celebrity appearances by Jimmy Houston and Roland Martin, a 19,000-gallon aquarium, and 15 percent of sales donated to local conservation organizations.
Fusion Firearms, known for custom 1911s and performance firearms, has expanded its distribution through Iron Valley Supply Co. The company offers Freedom Series 1911s and Liberty Series shotguns while maintaining its commitment to quality and detail.
Liberty Ammunition completed a rollout to Bass Pro with core SKUs. CEO Gary Ramey expressed appreciation for the partnership, noting successful previous testing and anticipation for continued collaboration.
Derya Arms announced a partnership with North 40 Outfitters, a family-owned retailer with 12 locations across Idaho, Montana, and Washington. North 40 Outfitters will stock Derya's DY9 and DY9Z pistols, manufactured in Jacksonville, Florida, while offering special orders for other Derya products.
Outdoor Edge encourages dealers to stock hunting knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set. Will Morgan, director of marketing at Outdoor Edge, highlights these lightweight, high-performance options designed for hunters and game processing.
Bass Pro Shops and Cabela's offer free Easter Bunny photos and 4x6 studio-quality prints at all North American retail locations from March 21-22 and March 28-April 5, 2026. Families can make free online reservations and receive complimentary Easter eggs with prizes while supplies last.