European American Armory Corp. will showcase its latest firearms at SHOT Show 2026 in Las Vegas, January 20-23, at Booth #11260. New offerings include Girsan's MC 14T California Compliant, Witness2311® CMX, CMXX, and CMXXX models, plus Balikli Firearms' Blue Label Over/Under Shotgun and BLK Bolt-Action Rifle.
Meprolight debuts green reticle options for the MPO Pro-F and MPO Pro-S closed emitter pistol optics at SHOT Show. The new variants offer shooters a choice between red or green reticles, with green reticles appearing sharper for those with astigmatism. Both models feature automatic brightness control, 20,000+ hours of battery operation, and compatibility with RMR or RMSc footprints.
Samson Manufacturing is hosting a giveaway at SHOT Show 2026 booth #70737, where attendees can find hidden toy soldiers for chances to win limited-edition patches and custom accessories including handguards, foregrips, backup sights, and M-LOK® items.
Arsenal, Inc. announces exclusive dealer-only programs through MSR Distribution for SHOT Show 2026, offering up to 25% off select firearms and up to $500 in rebate credits for brick-and-mortar retailers. The programs feature Arsenal's premium milled-receiver firearms and Eternity Case line accessories.
BERSA USA announced it will exhibit at the 2026 SHOT Show in Las Vegas at booth No. 70805. The company will showcase its legacy firearms lineup and debut new products including additions to the M2XI double-stack 1911 line and striker-fired pistol models.
Bond Arms will showcase its full line of compact, American-made firearms at the 2026 NSSF SHOT Show in Las Vegas, January 20–23, including limited-edition models and updates on the Lever-Action Repeating Bond project at Booth #72617.
Radians Outdoors will exhibit at SHOT Show 2026 (January 20–23) at the Venetian Expo, Booth #14353, showcasing eye and ear protection products and retail support programs. The company will introduce Brett Bryan, new Director of Sporting Goods, who will meet with dealers and industry partners throughout the show.
NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.
Derya Arms, a firearms manufacturer with operations in Türkiye and the United States, will exhibit at SHOT Show 2026 at the Venetian Expo, Booth 13822. The company will highlight its dual factory expansion and unveil new product launches alongside its established lineup including the DY9Z, DY9, DY12, and TM22.
NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.
Winchester Optics and Winchester Pet announced they will attend the 2026 SHOT Show January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas, joining Winchester Ammunition at booth #11827 to showcase latest products and connect with industry partners.
Armasight, a leader in professional-grade thermal and night vision technology, will exhibit at the 2026 SHOT Show January 20–23 in Las Vegas. The company will showcase its latest thermal and night vision solutions at booth #80707 in the Caesars Forum.
WATCHTOWER Defense, a veteran-founded American firearms manufacturer, will display the Standard Issue RAIDER15 and Special Duty RAIDER15 rifles at the 2026 SHOT Show in Las Vegas, January 20–23, at booth #7226. Both models are chambered in 5.56 NATO and feature ambidextrous controls with suggested retail prices of $1299 and $1899 respectively.
NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.
Kovix will exhibit at the 2026 SHOT Show in Las Vegas. The company will showcase its Timberline suppressor family and unveil new Badlands stainless-steel suppressors, with Director of Sales Jimmy Bell and CEO Luke Hanson highlighting the brand's commitment to quality and hearing safety.
RETAY USA, a Banshee Brands LLC, brand, will be exhibiting at the 2025 SHOT Show® at The Venetian Expo and Caesars Forum in Las Vegas, in Booth 70743 in Caesars Forum. RETAY’s latest advancements will take center stage at the show. Among the highlights are the Air Control Extreme (ACE) and ACE TYPE R Shotguns.
Celebrate at the Shooting, Hunting and Outdoor Trade (SHOT) Show with Outdoor Sportsman Group (OSG) and members of its family on
The National Archery in the Schools Program will be attending, as an exhibitor, the 2025 Shooting Hunting and Outdoor Trade (SHOT) Show put on by the National Shooting Sports Foundation in Las Vegas, Nevada.
Celebrity Chef Andre Rush will be in and out of the WATCHTOWER SHOT Show booth #72226 throughout the days of January 21, 22, and 23. Chef Rush will be sharing his passion with fans throughout the event.