Liberty Ammunition announced a sponsorship with Armed American Radio, hosted by Mark Walters. The featured segments explored Liberty Ammo's lightweight carry benefits and terminal ballistics performance for self-defense and law enforcement applications.
Henry Repeating Arms launched 50 custom "Team Zach" lever-action rifles through their Guns For Great Causes program to benefit Zach Bryant, a three-year-old from Cambridge City, Indiana, undergoing treatment for B-cell acute lymphoblastic leukemia. Proceeds from rifle sales and auctions are expected to exceed $35,000 to help cover Zach's medical and travel costs.
Luth-AR and Stark's Metal Works of Menomonie, Wisconsin donated a new AR550 hardened steel White Buffalo target to the NRA Whittington Center in Raton, New Mexico. The 10-foot-wide target, positioned 1,123 yards downrange, replaces the historic original and is dedicated to Mike Benecke, a devoted NRA-ILA fundraiser who passed away in 2021.
Beretta will return to the 2026 National Sporting Clays Championship in San Antonio, Texas, October 17-25, featuring demo shotguns, retail services, and sponsorship of the Super Sporting competition. Team Beretta members including Desirae Edmunds, Zachary Kienbaum, and Anthony Matarese, Jr. will compete, while attendees can preview new unreleased shotguns and limited-edition 500-year anniversary products.
Dead Air Silencers will serve as headline sponsor and exhibitor at CANCON West, October 22-24, 2026, at Boulder Rifle & Pistol Club in Boulder City, Nevada. The company will showcase its complete suppressor lineup including the CT5P, Lazarus 6, Mojave 45, and Nomad Ti OTB models.
Henry Repeating Arms donated serial number 1 of all three models from its America's 250th Anniversary Tribute Edition collection through a GunBroker auction that raised $23,526 for Gun Owners Foundation. The proceeds will fund legal work for Gun Owners of America, with Federal Premium Ammunition contributing 5,400 rounds of commemorative ammunition to the lot.
EOTECH has made a monetary donation to the Core Medical Foundation to support veterans, active-duty military, law enforcement, and first responders. The foundation's mission includes providing free telehealth, bloodwork, and hormone replacement therapy to address the veteran suicide epidemic through initiatives like their Annual Military Appreciation Weekend.
Mark 7 Reloading is sponsoring the 2026 US IPSC Nationals, organized by the United States Practical Shooting Association (USPSA), taking place October 1-4 at Greater Pittsburgh Gun Club in Pennsylvania. Tom Carlson and Conor Craig will represent Mark 7 at the event featuring 21 dynamic competitive shooting stages.
Precise Recruiting Solutions, a leading recruiting firm in the firearms and outdoor industries, is sponsoring the cocktail hour at the 2026 NASGW Annual Expo on October 13th. The event will provide networking opportunities for manufacturers, wholesalers, and industry professionals.
Night Fision will exhibit and send a four-man shooting team to the Hero Down White Mountains Summit 2026 in New Hampshire. Team captain Sean Martin will defend his Top Pistol Shooter title while supporting the Hero Down Foundation's mission to assist injured officers and veterans.
Leapers, Inc. is sponsoring the IDPA National Championship for the first time in 2026 at Cardinal Shooting Center in Ohio, supporting the vendor tent and the "Bad Guy Attack" stage. Director of Operations Kenny Huang will compete at the Master level while representing Leapers' UTG, UTG Pro, and Integrix brands.
CCW Safe announced its title sponsorship of the sixth annual Guardian Conference, hosted by concealedcarry.com at the Oklahoma City Gun Club, September 18-20, 2026. The 3-day live-fire defensive handgun training event features instruction from top trainers, with CCW Safe's National Trial Counsel Don West, Assistant Counsel Jennifer Chance, and Litigation Consultant Shawn Vincent leading a class on self-defense legal considerations.
SIGHTRON announced Michelle Carpentier as the newest member of their shooting team. The 20-year-old competitive shooter has won the 2025 Hunter State Championship and placed in the Top 10 at the 2026 Nationals. Carpentier will compete using SIGHTRON's SII Big Sky 6.5–20×50 Riflescope.
Staccato 2011 announced Jonathan Menocal, a USPSA Grand Master and Miami-Dade Sheriff's Office Special Response Team operator, as a brand ambassador and Team Staccato member. Menocal joins elite shooters including Max Michel, KC Eusebio, and Michelle Viscusi on the roster.
Magpul has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF), and will also sponsor SAF's annual Gun Rights Policy Conference scheduled for September 25-27 in Dallas.
Mark 7 Reloading is sponsoring the 2026 Vortex Optics Race Gun Nationals Presented by Kimber, taking place August 19–23 at Cardinal Shooting Center in Marengo, Ohio. Team members Tom Carlson and Conor Craig will showcase Mark 7 reloading equipment at the event featuring top USPSA competitors.
The International Practical Shooting Confederation (IPSC) announced that Tippmann Arms has been named an official IPSC Strategic Partner for Mini Rifle. Tippmann Arms manufactures premium .22 LR semi-automatic rifles designed for IPSC Mini Rifle competition, with Barry Giddings recognized for his instrumental role in developing the partnership.
Check-Mate, a leading American firearm magazine manufacturer, announced its sponsorship of World Champion pistol shooter Jessie Harrison. Harrison, the first woman to earn Grand Master status in USPSA, will compete using Check-Mate magazines while representing the company's commitment to quality and reliability.
Mark Barnes & Associates, a Washington, D.C.-based law firm specializing in firearms and explosives law, has become the Platinum Sponsor of the 2026 NSSF Annual Import/Export Conference, taking place August 4–6 at the Waldorf Astoria Washington, D.C. The firm provides regulatory compliance and international trade expertise to firearm industry businesses.
Gearfire announced its sponsorship of The Briefing: FFL Compliance Summit, a three-day educational event for Federal Firearms Licensees taking place September 23-25, 2026, in Dallas. The summit will feature ATF leadership, the FBI, and industry experts discussing regulatory changes including ATF's 34-rule overhaul and revised Form 4473 requirements.