SIGHTRON announced Michelle Carpentier as the newest member of their shooting team. The 20-year-old competitive shooter has won the 2025 Hunter State Championship and placed in the Top 10 at the 2026 Nationals. Carpentier will compete using SIGHTRON's SII Big Sky 6.5–20×50 Riflescope.
Staccato 2011 announced Jonathan Menocal, a USPSA Grand Master and Miami-Dade Sheriff's Office Special Response Team operator, as a brand ambassador and Team Staccato member. Menocal joins elite shooters including Max Michel, KC Eusebio, and Michelle Viscusi on the roster.
Magpul has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF), and will also sponsor SAF's annual Gun Rights Policy Conference scheduled for September 25-27 in Dallas.
Mark 7 Reloading is sponsoring the 2026 Vortex Optics Race Gun Nationals Presented by Kimber, taking place August 19–23 at Cardinal Shooting Center in Marengo, Ohio. Team members Tom Carlson and Conor Craig will showcase Mark 7 reloading equipment at the event featuring top USPSA competitors.
The International Practical Shooting Confederation (IPSC) announced that Tippmann Arms has been named an official IPSC Strategic Partner for Mini Rifle. Tippmann Arms manufactures premium .22 LR semi-automatic rifles designed for IPSC Mini Rifle competition, with Barry Giddings recognized for his instrumental role in developing the partnership.
Check-Mate, a leading American firearm magazine manufacturer, announced its sponsorship of World Champion pistol shooter Jessie Harrison. Harrison, the first woman to earn Grand Master status in USPSA, will compete using Check-Mate magazines while representing the company's commitment to quality and reliability.
Mark Barnes & Associates, a Washington, D.C.-based law firm specializing in firearms and explosives law, has become the Platinum Sponsor of the 2026 NSSF Annual Import/Export Conference, taking place August 4–6 at the Waldorf Astoria Washington, D.C. The firm provides regulatory compliance and international trade expertise to firearm industry businesses.
Gearfire announced its sponsorship of The Briefing: FFL Compliance Summit, a three-day educational event for Federal Firearms Licensees taking place September 23-25, 2026, in Dallas. The summit will feature ATF leadership, the FBI, and industry experts discussing regulatory changes including ATF's 34-rule overhaul and revised Form 4473 requirements.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $18,000 for Project ChildSafe through an auction at its annual board meetings, celebrating its 100th anniversary. Project ChildSafe, the nation's most comprehensive firearm safety program, has distributed over 42 million free safety kits since its 1999 launch.
Leapers, Inc. continues its commitment to Service Rifle competition as a three-time Civilian Marksmanship Program (CMP) National Matches sponsor. The company's award-winning Integrix iXF 4.5X28 Service Rifle Scope celebrates its first anniversary at Camp Perry in July 2026, with Team Leapers members and shooters Brandon Green, Bob Gill, and Liam McKenna competing in the CMP National Matches.
Beretta will return to the 2026 SASP and SCTP Nationals at Cardinal Shooting Center in Marengo, Ohio, July 11–18, featuring expanded product demonstrations, early access previews of new models, and full event support. The company will showcase APX A1, 90 series, and 80X Cheetah pistols at SASP and latest shotgun innovations at SCTP, with on-site gunsmithing services available.
Burris Optics announced its sponsorship of the Gunsite 2026 Scout Rifle World Championship, held October 31, 2026, at Gunsite Academy in Arizona as part of the academy's 50th Anniversary celebration. The competition will feature over 30 shooters competing in eight challenging stages honoring Colonel Jeff Cooper's Scout Rifle legacy.
RCBS has been named the 2026 Official Reloading Equipment of the Precision Rifle Series, continuing their partnership with the national leader in competitive long-range shooting. RCBS Marketing Director Joel Hodgdon highlighted the company's commitment to supporting PRS competitors with premium MatchMaster reloading tools and equipment.
SIGHTRON has partnered with NASSA and the SK Lone Star Cup Silhouette Championship to offer a limited anniversary-run Retro SII Big Sky Silhouette Riflescope, with only 75 manufactured. The 2026 SK Lone Star Cup will be held June 6-7 at Bayou Rifles in Houston, TX, featuring smallbore standard rifle matches and benchrest silhouette competitions.
Beretta USA announced its sponsorship of NASCAR driver Jeb Burton for the Sports Illustrated Resorts 250 at Nashville Superspeedway on May 30. The partnership highlights Beretta's commitment to American manufacturing through its Gallatin facility, celebrating its 10-year anniversary this year.
Dead Air Silencers announced its role as headline sponsor of the SPARC Series, a regional precision rifle competition expanding across Utah, Arizona, Nevada, and Idaho. Director of Marketing Jared Rehm stated the sponsorship aligns with Dead Air's focus on purpose-built, high-performance suppressors for competitive shooting environments.
Winchester will be featured alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet in the 2026 Coca-Cola 600. Winchester is honoring the 250th Anniversary of the United States with commemorative ammunition packaging series, including limited-edition collectible designs celebrating American heritage and the nation's hardworking citizens.
Sarsilmaz and SDS Arms announce co-sponsorship of the 2026 CMP Bianchi Cup, taking place May 21–24 at Green Valley Rifle & Pistol Club in Hallsville, Missouri. Sarsilmaz will showcase firearms including the SAR9 series, SAR9 SOCOM models, 7/24 series, and K12 hammer-fired steel pistol.
Wiley X served as an official sponsor and partner of Boot'n & Shoot'n, the 15th annual patriotic fundraising event hosted by Valor Mission Project at Dallas Gun Club in Lewisville, Texas. The event has raised over $10 million to date, with proceeds benefiting Valor Mission Project and organizations including Brain Treatment Foundation and Third Option Foundation.
20North Marketing has signed on as Platinum Sponsor for the 2026 NSSF Marketing & Leadership Summit, taking place May 12–14 in Hilton Head. The digital marketing agency will support industry discussions on AI-driven search, leadership, consumer behavior, and digital marketing strategies.