2A friendly underwriting, quick approvals and lower fees will be accessible for FFL dealers of all types as a result of new partnership

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), is proud to announce a new partnership with Dallas-based AltruPay. The payment processing company and its FFL-specific brand, TacticalPay, serve all firearms retailers and eCommerce businesses. The new partnership enables Celerant’s FFL dealers to accept additional payment methods and expand their product offerings, increasing average order size and revenue.

“Through this partnership, AltruPay, through our TacticalPay brand, is excited to provide a seamless omnichannel payments experience to Celerant’s firearms clients,” Adam Carlson, CEO of AltruPay, states. “Equally, TacticalPay is looking forward to the opportunity to begin offering our firearms merchants the option to use Celerant’s industry-leading point of sale and eCommerce platform. The ability to offer more retail technology options to our firearms business owners better enables them to scale their operations and be more efficient with a growing customer base.”

AltruPay is a payment processing company offering payment solutions across many industries. Retailers in high-risk verticals such as CBD, gaming, and agriculture can get fast approval with nominal transaction fees. Retailers in lower-risk verticals, like firearms and related businesses, benefit from lower fees, additional payment options such as surcharging or partial authorizations, and Dallas-based, 2A-friendly customer service.

Businesses in both risk categories can use methods such as ACH/eCheck, tokenization, recurring payments, and a broad range of banking options when using TacticalPay's services. TacticalPay also assists firearms businesses with the chargeback and dispute process should the issues arise.

“With retail clients in such diverse industries, robust processing options are imperative for our company,” stated Ian Goldman, President and CEO of Celerant. “Supporting our retailers is our number one goal, and bringing on this new processing partner was necessary to support their growing needs. We are eager to introduce AltruPay as another choice to help our retailers operate more effectively.”

The AltruPay integration is now available in Celerant’s point of sale and/or eCommerce software. It is available to businesses using Cumulus Retail and Stratus Enterprise systems. Retailers can accept card payments on mobile devices, which can be used within the store and easily taken off-site to process credit card sales from anywhere.

To learn more about Celerant and AltruPay’s partnership and to explore the integration, please visit www.celerant.com/AltruPay.

About AltruPay

AltruPay, through its FFL-focused brand TacticalPay, is the leader In firearms credit card processing. As an NSSF and NRA preferred business vendor, TacticalPay is recognized as a premier credit card processing solutions partner for the firearms, ammunition and accessories industries, providing reliable, low-cost, and simple ACH, debit, and credit card processing. By offering cost-effective solutions and the latest technology, AltruPay simplifies the payment process for firearms businesses, and their altruistic approach means putting the client's needs first in every interaction. AltruPay is focused on developing long-term relationships with its clientele, working with merchants to achieve sustained retail and eCommerce growth, incorporating the latest technology and software, and giving back to the 2A community.

About Celerant Technology

Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.