Burris Optics Seeks Account Manager for Commercial Accounts - The Tactical Wire

Greeley, CO - Burris Company, Inc. is seeking a results-driven Account Manager – Commercial Accounts to lead sales growth and brand development across assigned regional commercial accounts. This position is responsible for developing and executing account-specific sales strategies and regional marketing initiatives designed to increase revenue, expand product assortments, strengthen dealer relationships, and enhance Burris brand presence at retail.

The Account Manager serves as the primary point of contact for assigned accounts and works closely with Sales, Marketing, independent sales representatives, and retail partners to drive sell-through and long-term account growth. Success in this role requires a strong understanding of Burris products and their applications, retail selling environments, regional market dynamics, and the ability to align the business objectives of retailers, sales representatives, and Burris.

Key responsibilities include:

Drive sales performance and account growth through strategic planning, relationship management, assortment expansion, premium product upgrades, and new product adoption.
Develop and execute regional marketing initiatives, including dealer events, range demonstrations, seasonal promotions, product launches, and localized marketing and social media programs.
Oversee store-level merchandising and shop-in-shop execution to strengthen brand presentation, product positioning, and retail visibility.
Manage and motivate independent sales representatives while supporting account development, technical training, product demonstrations, and order growth.
Monitor competitive activity, pricing, customer needs, and retail trends to identify opportunities and provide actionable market intelligence.
Collaborate with Sales and Marketing leadership on forecasting, business planning, performance analysis, and strategic initiatives.
Provide product expertise and technical support to dealers and commercial partners as needed.

The ideal candidate will have a bachelor's degree and at least five years of sales management or account management experience, along with strong communication, relationship-building, project management, and business development skills. Industry knowledge, a customer-focused mindset, high integrity, and the ability to work independently are essential. This position requires 80% or more travel based on business needs.

If you are motivated by sales performance, strategic account growth, and building lasting business relationships, join Burris Optics—an innovative manufacturer of high-performance optics engineered for hunting, defense, and competition.

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About Burris: Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.