“If I told you a shooter would spend 20% less time on the lane while shooting the same amount of ammo and had the same great time, it would mean you can either sell more ammo in that ‘bonus time’ or send more people through the range on a busy Saturday,” notes Shoot Indoors Founder B.A. Stear in Shooting Industry’s April feature, “4 Hidden Benefits Of Target Cameras.”

Inside the issue, content examines how the benefits of an easier checkout process, an attentive staff, innovative technology or a responsive, mobile-friendly website and, as Stear contends, adding something like target cameras, can enhance the customer experience.

Still need to embrace the cyber side of sales? It’s high time to take action — and the process can be streamlined and simplified for your store and customers, as Mia Anstine outlines in “Quick, Reactive & Reliable — What A Streamlined E-Commerce Website Does For You.”

In Nancy Keaton’s “Get Covered! 6 Burning Questions To Answer Your Insurance Needs,” insurance providers who deal specifically with firearms-related businesses offer their insights, and store owners lend their advice, for finding a reasonable insurance solution in today’s market.

Tim Barker seeks to answer “What’s Next For The Precision Long-Range Market?” As dealers in this segment well know, finding experienced, knowledgeable staff, outfitting the customer, keeping tabs on innovation and identifying growth opportunities can be tricky. Despite the obstacles, those interviewed for this story remain focused on providing exceptional service and reliable information.

April’s Personal Defense Market column stresses the importance of having something the competition doesn’t by finding a niche, such as the ones highlighted by Massad Ayoob. Michelle Scheuermann lets readers in on the “Secret To Empowering (And Teaching) Women To Hunt & Shoot” in the Arms & The Woman installment. In Best Practices, Ashley McGree contends there’s no better time of year than now to spring clean your digital presence. She includes six ways to efficiently and effectively get the job done. And SI Editor Jade Moldae details President Biden’s anti-gun executive order issued on March 14, and shares the industry’s response, in the Industry Link column.

At SHOT Show 2023, it was clear manufacturers are continuing to innovate and deliver dynamic new products to consumers. April’s new products section includes the SI team’s picks for “eye-catching” product launches, as well as sales tips/insights from the brands represented.

Discover more at ShootingIndustry.com and sign up for Dealer Advantage weekly emails to get the latest industry news and new product introductions. Join the conversation anytime: comments@shootingindustry.com, facebook.com/shootingindustry and linkedin.com/company/fmg-publications.