APRIL 24, 2025

ASP Appoints New Sales Director

Shea Russell hired to manage Armament Systems’ Midsouth territory

Appleton, WI — Armament Systems and Procedures (ASP), a leading provider of law enforcement equipment and tactical training, has hired Shea Russell as the new Director of Sales for the Midsouth US region. Russell will be responsible for law enforcement agency and distributor relationships in New Mexico, Texas, Oklahoma, Arkansas and Louisiana. His territory also includes Mexico and Latin America.

Mr. Russell comes to ASP with over 30 years of leadership experience, having served in the Department of Defense as well as multinational corporations. After retiring from the Marine Corps as an infantry Lieutenant Colonel, Russell worked in various sales executive roles with government contractors and other private sector companies.

Armament Systems’ Vice President of Sales, Daryell Harmon, says that Russell is a welcome addition to the company’s team: “Shea has an exceptional background on both the military and civilian side,” says Harmon, “and comes to us with the customer-facing experience and leadership skills that we value.”

Russell resides in Texas, which will be his base of operations in his new role at ASP.

Contact: Michael Hess — michael.hess@asp-usa.com