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SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is proud to announce they have promoted John Long to the position of Director of Sales. In his new role, John will be responsible for all domestic and global sales, rep groups, marketing, product development and training. Long will report directly to SIGHTRON’s president.
“We are fortunate to have someone of John’s caliber and experience to step up and lead SIGHTRON sales, marketing and product development into the future,” said the President of SIGHTRON. “John is a proven leader with a solid optics background and the ability to bring people together. We look forward to having him navigate SIGHTRON through new products and innovations for years to come.”
John has spent over 27 years in the shooting sports industry. Prior to joining SIGHTRON, Long was the National Account Manager with a top 5 US optics company for over 22 years. John’s education includes a Bachelor of Science in Marketing Sales and an Associate Degree in Applied Optics.
“I am honored to have been selected as SIGHTRON’s Director of Sales,” said John Long, Director of Sales, SIGHTRON. “SIGHTRON is a major manufacturer of some of the highest quality optics and has a proven track record of quality construction, reliable performance, and exceptional US customer service support that is second-to-none in the industry. I will facilitate the sales and product development teams to continue innovating and producing quality products that best serve our customers, partners, and retailers."
For more information on SIGHTRON, visit them at SHOT Show booth #72639, Caesars forum and please visit sightron.com and follow them on Facebook, Instagram and Twitter.
About SIGHTRON
SIGHTRON Inc. designs, manufactures, and distributes premium riflescopes and sport optics. An industry leader since 1993, SIGHTRON is dedicated to providing the highest quality products, uncompromising value, and personalized “real people” customer support from our headquarters in Youngsville, North Carolina. SIGHTRON’s Lifetime Performance Guarantee is backed by a team of skilled technicians in our Custom Shop. If you ever have an issue, they will get your scope working as it should or they will replace it.
Media Contact:
Joel Harris
Harris Global Marketing & Communications