X-Vision Optics, a leading provider of night vision and thermal optics, is thrilled to announce its partnership with Hicks Inc., a premier wholesale distributor serving the outdoor and sporting goods industries. This partnership will provide more opportunities for outdoor enthusiasts to access X-Vision Optics’ premium products through a wider network of retailers.

As an authorized distributor, Hicks Inc. will offer X-Vision Optics' full line of products to retailers, including innovative thermal imaging devices, premium thermal binoculars, and quality night vision equipment. With a legacy of providing high-quality products and exceptional service to retailers for over 70 years, Hicks Inc. is an ideal partner to help X-Vision Optics reach a wider audience and solidify its presence in the outdoor and hunting markets.

To further enhance the partnership, Professional Marketing Inc., a leader in outdoor sales representation, will serve the account by leveraging its extensive expertise in the sporting goods industry. Known for its strategic approach and strong retailer relationships, the PMI Group will play a key role in driving sales and ensuring that X-Vision Optics’ products are effectively introduced to Hicks Inc.’s network of retailers. This collaboration underscores X-Vision Optics' commitment to delivering top-notch support to its distributors and retail partners.

“Merging our expertise in optics with Hicks Inc.’s trusted distribution network is a game-changer,” said Kimberly Jensen, Vice President of Sales & Business Development of X-Vision Optics. “This partnership ensures that more retailers and consumers will have access to the advanced technology and quality that X-Vision Optics is known for. We’re excited to grow together and serve the outdoor community with unparalleled precision and reliability.”

Retailers working with Hicks Inc. can now conveniently stock X-Vision Optics products, bringing their customers a superior range of optical solutions designed for performance in the field, whether for hunting, tactical operations, or wildlife observation.

For more information about X-Vision Optics and its products, visit www.xvisionoptics.com.

To learn more about Hicks Inc. and their offerings, visit www.hicksinc.com.

About X-Vision Optics:

Experience your nighttime hunts in a whole new light with X-Vision Optics. Every time you head out, you’ll own the night with a powerful combination of advanced technology and unmatched performance.

About Hicks Inc.
Hicks Inc. is a family-owned and operated wholesale distributor specializing in outdoor and sporting goods. With a commitment to quality and exceptional service, Hicks Inc. has been a trusted partner to retailers nationwide since 1948.

Media contact: Eric Renander – eric@chevalier-adv.com