Larry and Brenda Potterfield, owners of MidwayUSA and founders of the MidwayUSA Foundation, were inducted into the Oklahoma Wildlife Conservation Foundation Hall of Fame at the annual Call of the Wild Gala in Oklahoma City, OK, on Friday, February 28, 2025.

Larry and Brenda, the fourth inductees into the Oklahoma Wildlife Conservation Foundation Hall of Fame, were selected in part because of the MidwayUSA Foundation’s partnership with the Scholastic Shooting Sports Program in Oklahoma. Youth and collegiate shooting teams in Oklahoma have over $6 million in endowed funds, allowing them to draw over $300,000 annually to support their teams.

“The passion that Larry and Brenda Potterfield have for the outdoors and specifically the shooting sports is contagious,” said Sean McCabe, Executive Director of the Oklahoma Wildlife Conservation Federation. “The impact that they have had with the creation of the MidwayUSA Foundation and, in turn, the support that has been provided for youth shooting sports in Oklahoma has dramatically increased involvement and opportunities for the next generation of sportsmen and women. It was truly our honor to showcase the impact that funding has made throughout our great state and beyond by recognizing them as our 2025 Hall of Fame inductees!”

The Oklahoma Wildlife Conservation Foundation was formed in 2018 to encourage private support to the Oklahoma Department of Wildlife Conservation. The Foundation’s mission is to connect donors and their passions for wildlife, fisheries, habitat conservation and educational programs throughout Oklahoma, with opportunities to enhance them with private financial support. The Hall of Fame was created to honor individuals who have made significant contributions to wildlife conservation in Oklahoma.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA) and Instagram (https://www.instagram.com/midwayusa), or follow them on X (https://www.x.com/midwayusa).

Contact:
MidwayUSA Public Relations
pr@midwayusa.com