Gearfire, a leader in retail technology solutions for the outdoor sports industries, has announced the launch of two new product departments for its flagship e-commerce platform, Gearfire eCommerce Pro. Beginning 03/18/2025, Hunting & Camping Gear and Clothing & Apparel will be offered alongside the existing Shooting Sports department.

Broadening the range of products in the eCommerce master catalog with complimentary product categories is a strategic move by Gearfire to further enforce its distinction of offering shooting sports retailers the most comprehensive online catalog available in the e-commerce space. Professionally curated by a team of product specialists, the expanded and expertly crafted Gearfire master catalog allows online retailers to deliver a satisfying end-to-end shopping experience that meets the demands of their current customer base while also attracting a more diverse audience.

Chad Seaverns, Gearfire’s Chief Operating Officer, states, “We are incredibly excited to introduce these two new departments to our eCommerce Pro platform. One of our primary goals has always been to assemble the most comprehensive product catalog possible — not just for firearms, but for the outdoor sports industry as a whole. The additional product offerings enable our dealers to cater to a wider spectrum of shoppers and improve their bottom line.” Seaverns continues, “In today’s competitive retail landscape, providing shoppers with access to a more well-rounded selection of products empowers our independent retailers to effectively meet evolving customer demands and better compete with the larger chains.”

To celebrate the launch of the new segments, Gearfire is offering the Hunting & Camping Gear and Clothing & Apparel departments at no charge to eCommerce Pro users. Both new and existing customers are encouraged to take advantage of this limited-time promotion.

For an example of the new Hunting & Camping Gear and Clothing & Apparel departments, visit the Gearfire eCommerce Pro demo site at https://yowieoutdoorgear.com/home.

About Gearfire

Gearfire is the leader in retail technology solutions built specifically for the shooting sports, firearms, and outdoor industries. Through its integrated platforms, including e-commerce, retail & shooting range management, and firearm-friendly payment processing, Gearfire empowers businesses with the tools needed to thrive in the completive and heavy regulated firearm retail space. Visit gogearfire.com for more information.