Franchi, a leader in precision firearms known for exceptional performance and Italian craftsmanship, is pleased to announce that the company’s Momentum bolt-action rifle chambered in .450 Bushmaster has been selected for Shoot ON’s 2024 Excellence Award.

The Shoot ON Excellence Awards are presented to those products tested throughout the year by staff members and contributors that stood out for their quality, performance, and fulfilling a need in the marketplace.

Said evaluator and Shoot ON Editor-in-Chief Rob Reaser of the Momentum .450 Bushmaster, “This straightwall cartridge model is a boon for those who like to hunt close with big lead, or for anyone hunting in states where straightwall cartridges are demanded by law. As we have reported in prior coverage of the Momentum series, Franchi got it right…from buttstock to muzzle. The Italian flair certainly comes forth in the ergonomic stock profile, making this one of the most comfortable and form-fitting rifles on the market, in our estimation.”

Reaser continues, “In .450 Bushmaster trim, we found the Momentum to be a pleasant shooter and more accurate than one might expect from such a large caliber rifle. The exquisite shooting experience and elegant handling coupled with Franchi’s quality construction are credited for this rifle’s spot on our 2024 ‘most excellent’ list.”

“We’re truly honored to have the Franchi Momentum .450 Bushmaster recognized with Shoot ON’s Excellence Award”, comments Tim Joseph, Vice President of Product Development and Marketing. “This rifle was designed with hunters in mind, and it’s incredibly rewarding to see it resonate with our community. The Momentum .450 Bushmaster reflects our dedication to craftsmanship and performance, and this award is a big win for the whole Franchi team. Thank you to Shoot ON for this recognition—it inspires us to keep pushing the limits of what we can deliver for hunters and shooters everywhere.”

The Franchi Momentum-series bolt-action rifles are now offered in several distinct models and a broad range of calibers to meet specific hunting needs. These include the original Momentum as well as the Elite, Varmint Elite, All-Terrain Elite, and the new-for-2025 Carbine Elite and Classic Walnut Elite.

To learn more about Franchi’s bolt-action rifles and shotguns, visit FranchiUSA.com.

About Franchi

Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.

Franchi USA | 17603 Indian Head Highway | Accokeek, MD 20607 | FranchiUSA.com

Media Contact: Kim Cahalan, kim@mediadirectcreative.com Office: (309) 944-5341