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September Shooting Industry Explores Motivations For Sales
Some manufacturers have programs to incentivize sales associates and develop their enthusiasm for the brand. With insights from retailers, Peter Suciu explains why these programs are increasingly crucial for reps behind the counter in Shooting Industry’s September feature, “Deal Me In.”
“The pro deals and incentive programs can help get the firearm in the hands of salespeople,” observes Mike Waugh, purchaser for Fountain Valley, Calif.-based RifleGear. “They then use the gun, they get excited about it and they share that enthusiasm with the customer.”
An in-house gunsmith is an essential offering for those stores with the volume and capital to support the role. Bryan Hendricks pens precisely why in “Turning Lemons Into Loyalty.”
Pat Covert shares perspectives from manufacturers and dealers on how to carve a “Nice Slice Of Profits!” from the hunting knife segment — where proceeds aplenty are to be had.
Though it can be difficult to pinpoint from state to state, Brian Armstrong’s “Concealed Carry Trends Unveiled” identifies the latest in handguns, holsters, accessories and training.
In this month’s columns, Editor Jade Moldae sits down with Gregg Ritz to discuss the return of Thompson/Center Arms and his plan to bring innovative products to the market. Nancy Keaton encourages gun retailers to step “outside the box” and forge partnerships with new groups such as realtors, college students and teachers. Bethany Beathard contends a tailored marketing, product assortment and customer service approach to women is a must to attract this growing consumer segment. Responding to a request from a reader, Massad Ayoob reevaluates the defensive battery — focusing on PCCs and electronic hearing protection.
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CONTACT: JADE MOLDAE