LAS VEGAS, N.V. –– SHOT Show® Industry Day at the Range is the most influential one-day trade event in the industry. It's the only range event officially associated with the SHOT Show and is proudly sponsored by the National Shooting Sports Foundation (NSSF). The 20th annual event will take place on January 20, 2025. Held the day before the opening of SHOT Show, this event draws over 2,500 invited and vetted media members and buyers to preview and test the latest products. This is where innovation meets hands-on experience, setting the stage for what's to come in the year ahead.

With over two hundred manufacturers exhibiting each year, this event offers a truly exclusive opportunity to showcase new products before they hit the market. The event garners hundreds of millions of digital impressions, making it a high-value, high-impact advertising opportunity for both big and small brands alike. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and this coverage continues during SHOT Show and throughout the year. This means your brand and new products are generating buzz before the competition even gets started.

Remaining Sponsorships and Exhibit Spaces:

·Media Lunch Sponsor - Exclusive Shooting Bay; 25 or 100 yards

·Event App Sponsor - Exclusive Shooting Bay; 25 or 100 yards

·Shared Bay: 100 yards

·10x10 Shooting Area: Ranging from 25-500 yards, a Suppressor Area and Shotgun: Clay Targets

·10x10 Non-Shooting Display

Exhibit pricing is available here and exhibitors can secure their spot by registering.

More information about Industry Day at the Range can be found at SHOTShowRangeDay.com.

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.