Anderson Manufacturing’s brand refresh is on display in Booth 635 at the National Association of Sporting Goods Wholesalers (NASGW) Expo in Kansas City, Missouri.

HEBRON, KY- Anderson Manufacturing is excited to reveal its refreshed brand at Booth #635 during the NASGW Expo from October 15-18. This update, led by Director of Marketing, Jennifer Tuttle, aims to enhance the company's messaging and marketing.

The new design features a striking horse emblem, celebrating Anderson's Kentucky roots, alongside a bold arched "Anderson" reminiscent of bourbon barrel branding, highlighting the iconic Bourbon Trail. The word "Manufacturing" is presented in orange, emphasizing the pride of being an American manufacturer.

Tuttle offers a deeper insight to the revamped branding, “The Anderson Manufacturing brand carries a legacy of craftsmanship and Kentucky pride. As with most decisions to rebrand, the Anderson look and feel needed this update to reflect the quality of our product lines, but also stay in touch with our family heritage. We wanted our horse icon to represent the stealth and confidence we have in our production capabilities while the Anderson font treatment is entrenched with ties to Kentucky bluegrass and bourbon roots. We feel this combination carries the essence of pride and ambition we as a company and our employees hold when asked about Anderson Manufacturing.”

The brand refresh will be gradually rolled out, including updated roll marks on lower receivers and engravings across the entire product lineup. Attendees at Booth #635 can look forward to samples of the new retail packaging, as well as stickers and patches. Additionally, Anderson’s social media and website will showcase the refreshed branding, with a complete overhaul of the website's look.

ABOUT ANDERSON MANUFACTURING

Excellence in manufacturing is a status many companies in the firearms industry aspire to achieve yet few can attain with confidence. At Anderson Manufacturing, quality is our cornerstone and has been for almost 70 years. We are family owned and carry a legacy of Kentucky proud manufacturing expertise. Our mission is to provide the industry’s highest quality firearms, parts and accessories that any law-abiding citizen can afford in accordance with their second amendment rights.

Press Contact:

Kyle Wade

kwade@andersonmanufacturing.com

(859) 586-0051