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Primary Arms is proud to announce the promotion of Kody Staples to Vice President of Marketing. In this expanded role, Kody will oversee all aspects of marketing across Primary Arms’ key business units, including eCommerce, Optics, Government, and Wholesale. Additionally, he will now lead the customer service division, reinforcing Primary Arms’ commitment to delivering industry-leading service and support.
Since joining Primary Arms as Vice President of eCommerce and Inbound Marketing, Kody has played a pivotal role in advancing the company’s digital strategy, enhancing content and editorial initiatives, and driving significant growth across multiple channels. With over a decade of leadership experience in eCommerce and digital marketing, his expertise has positioned Primary Arms at the forefront of the industry, strengthening its direct-to-consumer presence and optimizing engagement across all marketing platforms.
In his new role, Kody will integrate marketing efforts across the company’s diverse business units, aligning strategic initiatives to maximize reach, efficiency, and customer impact. His oversight of customer service highlights the company’s dedication to delivering an exceptional customer experience—ensuring that every interaction reflects the quality, expertise, and reliability that define Primary Arms.
“Kody’s leadership and vision have already made a profound impact on our marketing and digital strategy,” said Marshall Lerner, Founder and CEO of Primary Arms. “With this expanded role, he will drive even greater synergy across our business units, strengthening our brand, enhancing customer engagement, and ensuring that our marketing and service efforts work seamlessly to support our long-term growth.”
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About Primary Arms
Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, government sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.
For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:
Brandon Motter
Sr. Editorial & Community Manager