MidwayUSA’s Devin Lenauer was recently promoted to Merchandising Manager – MidwayUSA Brands. Devin joined MidwayUSA in June 2014 as a Product Information Specialist and became a Product Specialist in Product Development in July 2016. Devin was instrumental in expanding the Exclusive Brand offering, including brands like AR-STONER, U.S. Ballistics, and MidwayUSA. After transitioning back into Merchandising in February 2021, Devin helped grow the Reloading Category by working closely with key suppliers to expand our offering.

“One thing I’ve always valued about MidwayUSA is the great culture rooted in being a family-run business,” said Devin. “MidwayUSA is based around a framework of continuous improvement in every aspect of the company, including employee satisfaction. MidwayUSA has provided me with several career growth opportunities within an industry I’m truly passionate about.”

In his new position, Devin will focus on growing the MidwayUSA brand of products through inventory management, sourcing, pricing, and promotion. Devin will report to Ryan Cokerham, Director of Merchandising - Shooting.

“I am pleased to have Devin manage our MidwayUSA branded offering,” said Ryan Cokerham, Director of Merchandising - Shooting. “His experience in Product Development and background in Hunting and Shooting suit him well for the role. Devin is motivated to take our offering to the next level, and I have the utmost confidence that he will do just that.”

Devin enjoys spending as much time as possible with his wife and daughter. In his free time, Devin enjoys shooting, hunting, and any land management project on his family farm. For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs for all open positions.