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Primary Arms Optics is proud to announce Discovery 2025, scheduled for Tuesday, January 7, 2025. This event offers a first look at Primary Arms Optics’ 2025 catalog, featuring the latest cutting-edge optics set to hit the market throughout the coming year.
Since 2022, Discovery has become a major annual event for optics enthusiasts, marksmen, and outdoor professionals, offering a first look at Primary Arms’ newest innovations and technologies. This year, Discovery 2025 will feature products spanning Primary Arms Optics’ core lines, including flagship precision optics, cutting-edge reticles, and new options for those looking to maximize value without sacrificing quality.
“This year’s Discovery event is bigger than ever, with new products that represent major strides in their respective tiers,” says Ken Ross, Director of Outbound Marketing at Primary Arms. “From refined technologies to features that redefine entire categories, Discovery 2025 will once again demonstrate our commitment to delivering the best tools for every marksman.”
For more information on Discovery 2025, click here.
For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms Optics, visit www.primaryarmsoptics.com or contact:
Andy Chen
Brand Marketing Manager