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HOUSTON, TEXAS – Primary Arms Optics has announced its attendance at the 2021 NSSF Range-Retailer Business Expo, which is to be held from July 12 - 14 in West Palm Beach, Florida.
The NSSF Range-Retailer Business Expo is a 3-day event dedicated to firearms range and retail operators of all sizes. With over 20 seminars and panel discussions, attendees are at the forefront of industry discussion on critical topics like compliance, marketing, regulations, and improving business practices. Many manufacturers will also be in attendance as exhibitors, networking with attendees and showcasing their newest products for retail opportunities.
As an exhibitor, Primary Arms Optics will be featuring some of their 2021 releases, including both new and upcoming products. These products include the highly sought-after co-branded Holosun HS507C-X2 with ACSS® Vulcan® Reticle and the upcoming SLx 1x MicroPrism line. Primary Arms Optics will also be highlighting the SLx MD-25 Red Dot with ACSS CQB reticle, which recently won the 2021 Industry Choice Awards ‘Red Dot of the Year’ award. Priced for any customer, and maintained with Primary Arms’ strict MAP policy and in-house distribution, these optics are certain to be popular with ranges and retailers of any size.
“Ranges have become very important to our industry, and especially to Primary Arms. As a partner, Primary Arms has the perfect set of product lines to help gun owners improve their marksmanship,” says Terry Mears, Primary Arms Optics’ Director of Product Marketing. “We are looking forward to working with Range Dealers across the country, including those attending the NSSF Gun Range Dealer Expo.”
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About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:
Dina Sanders
Brand Marketing Manager