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Primary Arms is proud to announce the promotion of Scott Tirman to Vice President of Primary Arms Optics. In this expanded leadership role, Scott will oversee the full optics division, including supply chain, manufacturing, engineering, and sales, driving the continued growth and innovation of the Primary Arms Optics brand.
Since joining Primary Arms in 2022, Scott has been instrumental in shaping the company's sales strategy and market expansion. His leadership as Vice President of Sales contributed significantly to the company's success, fostering strong relationships with key partners and customers while driving revenue growth. His expertise in operational management and his deep understanding of the industry have positioned him as a key leader in the company's trajectory.
As Vice President of Primary Arms Optics, Scott will apply his strategic vision and leadership across all facets of the optics division. His focus on supply chain efficiency, manufacturing excellence, and product innovation will ensure that Primary Arms Optics continues to deliver cutting-edge solutions that meet the needs of professionals, enthusiasts, and competitive shooters worldwide. Under his guidance, the brand will continue expanding its global footprint while maintaining the exceptional quality and service that customers expect.
“Scott has been a driving force behind the success of Primary Arms Optics, and we are excited to see him step into this critical leadership role,” said Marshall Lerner, Founder and CEO of Primary Arms. “His ability to align operations with market demands and his relentless pursuit of excellence will be invaluable as we continue to innovate and grow in the optics space.”
For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms Optics, visit www.primaryarmsoptics.com or contact:
Brandon Motter
Sr. Editorial & Community Manager