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Billions of dollars are spent annually by the 11.5 million hunters in the United States. With fall hunting season fast approaching, the June issue of Shooting Industry details why now is the time for dealers to start planning marketing strategies to “bag” their share of the market.
Richard Sprague, owner of Sprague’s Sports in Yuma, Ariz., makes buying decisions based on three criteria, and believes regular advertising across a variety of marketing channels is important to his store’s prosperity.
He contends, “Our industry is not unlike many others. It is strongly driven by new products and exceptional pricing on tried-and-true standards. The same product categories will remain popular this fall, but consumers will seek product offerings featuring improved performance and sharper price points.”
The advanced technology behind today’s optics continues to stir interest in the consumer market. Trends in apps and computer technology coupled with improvements in manufacturing have created incredibly smart, powerful products.
Mike Hollinger, buyer and manager at Fin Feather Fur Outfitters in Ashland, Ohio, explains, “We’re seeing the tactical side of shooting moving into the hunting side of shooting. Today a hunter can buy a bigger scope with adjustable turrets and now he can shoot farther than he ever has before. Instead of going home empty-handed, he comes home with the animal of his dreams. It’s pretty simple; if I can do it, anyone can do it.”
The June issue of Shooting Industry delivers the second installment of “5 Things To Know About Hiring A Consultant.” In addition, readers will see why crossover participation is integral to the future of hunting and shooting — as Southwick Associates’ recent study discovered. Women are getting hooked on fishing: Reel in your female anglers with this month’s “Arms & The Woman” column. And is this the “golden” age of radio? Podcasts are reaching millions of listeners who are becoming brand conscience and loyal customers: Tune into June’s installment of “Outdoor Marketplace.”
The entire June issue of Shooting Industry can be accessed online at www.shootingindustry.com/digital-version.
Have a comment after reading the issue? Contact Jade Moldae ateditor@shootingindustry.com