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“Now is the time to start rationalizing your business plan for the end of the year,” advises retail expert Hank Yacek in Shooting Industry’s September article, “It’s Almost Christmastime!” “This takes time, work and coordination to have a successful year-end quarter,” he adds. Yacek provides ways to maximize retail profits from Black Friday through the end of the year to ensure the holiday season leaves retailers “as big a pile of cash as possible.”
Employing a full-time gunsmith can reap dividends for a firearms retailer, but the decision requires careful consideration. In the first of a three-part series, Bryan Hendricks’ “Is There A Gunsmith In The House?” considers the advantages of offering related services in-house or off-site.
“One reason a retailer should offer gunsmithing services — on-site or sending it out — is because a guy has to come into his gun shop twice: once to drop off the gun, and again to pick it up. Here are two opportunities to see all the new and used guns. To look at ammo and accessories,” proposes American Gunsmith Institute Founder Gene Kelly.
Other points of interest in the Sept. issue include Tim Barker’s feature, “Trends In Handguns.” He contends the concealability market is strong, while 10mm and rimfire have serious growth potential. Shannon Farlow offers a “Fall Hunting Preview” of how retailers are preparing to outfit and market to this year’s hunters. And Pat Covert believes there are big profits to be had in hunting knives — he explains why in “Dress For Success!”
September is National Suicide Prevention Awareness Month. In his Industry Link column, SI Editor Jade Moldae sits down with NSSF President and CEO, Joe Bartozzi, to highlight how the organization is spearheading an industry-wide effort to educate and emphasize the safe, secure storage of firearms.
In the Personal Defense Market installment, Massad Ayoob suggests ways to help indecisive customers “break the tie” in their firearm-purchasing dilemma — and reminds dealers there’s a reason they’re not shopping at a big-box competitor. With all of the options available and methods of use, choosing a range bag can be overwhelming. Nancy Keaton supplies tips to help female customers with this purchase in Arms & The Woman.
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CONTACT: JADE MOLDAE