Black Creek, GA– Daniel Defense, manufacturer of the world's finest firearms and accessories, is pleased to announce that Ryan Meyer has joined Daniel Defense as Director of Merchandising, reporting directly to Matt Allbritton, Vice President of Marketing. He assumes responsibility for the Daniel Defense merchandising and retail program, which includes working with dealers to maximize their sales floor potential in addition to working within the marketing team to harmonize the Daniel Defense brand image on a consumer level.

A seasoned outdoor and sporting industry professional, Meyer comes to Daniel Defense with 20 years of experience in merchandising strategy development and execution. Before joining the Daniel Defense team, Meyer served as Director of Merchandising at leading ski industry brand Sport Obermeyer for 6 years.

"I am excited to combine my love of retail with my passion for shooting sports," said Meyer. "Retail is a continuously evolving industry, and we are all students of our retail partners. I look forward to listening to our partners and formulating solutions with a lasting impact." If you'd like to reach out to Ryan to congratulate him or discuss doing business with Daniel Defense, he can be reached at rmeyer@danieldefense.com.

Ryan has been an avid shooter, gun connoisseur and firearm advocate for over 30 years. His love of outdoor adventure includes three-gun shooting, mountain biking, rafting, backpacking and exploring the backcountry. Ryan has three daughters and one son and enjoys spending his free time in nature or traveling with his wife and kids. He attended Southwest Texas University and recently moved to Savannah, Georgia, with his family from Aspen, Colorado.


About Daniel Defense

Located in Black Creek, Georgia, Daniel Defense is a leading manufacturer of premium firearms, rail systems, and accessories. Its iconic brand remains unmatched in quality, precision, and world-class customer service. President/CEO Marty Daniel founded Daniel Defense, which started out creating rails and accessories for the AR-15 platform in small batches. Today, with two locations and a combined 137,000 square feet of manufacturing space, Daniel Defense continues to make quality rails and accessories and the world's finest firearms for civilian, law enforcement, and military customers.



For more information, visit www.danieldefense.com.



Press Contact:
Layne Newman
Public Relations Specialist
>lnewman@danieldefense.com