APPLETON, Wisconsin   – Gun Digest Media LLC has promoted Luke Hartle to Editor-in-Chief of Gun Digest the Magazine. In his expanded role, Hartle is responsible for the oversight of all magazine and digital content under the Gun Digest brand and will continue to serve as host of Modern Shooter TV, Gun Digest’s network television property.

“Luke has been instrumental in executing the strategy for our recent makeover of Gun Digest the Magazine and elevating the quality of our Modern Shooter TV program,” said Jim Schlender, Group Publisher for Gun Digest Media. “I’m confident he has the experience, knowledge and enthusiasm to lead our content group as we continue to expand the Gun Digest brand.”

Since coming under new ownership in October of 2016, Gun Digest Media has continued to revitalize its magazine and book content while diversifying its network TV offerings and aggressively growing its digital content reach (GunDigest.com, Instagram, Facebook and YouTube).

“I’m proud of how far we’ve brought Gun Digest the Magazine in the past 12 months,” Hartle said. “Combined with all the new digital initiatives our ownership team has brought to the gun space, this brand is poised to redefine how firearms-related content in built and distributed. It’s both fun and rewarding to be part of it.”

Luke Hartle can be reached directly at: luke@gundigest.com.

About Gun Digest Media

Gun Digest has been the firearm industry’s premier publishing brand since 1944. In addition to the Gun Digest Annual, the imprint is home to the Standard Catalog of Firearms pricing guide and more than 150 active titles on handguns, rifles, shotguns, shooting, reloading, gunsmithing, self-defense, and firearms history. Gun Digest Media properties include Gun Digest the Magazine, BLADE Magazine, Modern Shooter TV, BLADE Show and BLADE Show West.

Media Contact: Jim Schlender, Group Publisher: jim@gundigest.com