ZeroTech Optics USA introduces the Thrive X 3-9x40 hunting riflescope with four reticle options: Zeroplex, G4, PHR 3, and PHR 4. The scope features a 40mm objective, 30mm aluminum tube, weights starting at 18.4 ounces, and an Adjustable BDC Turret included with select models.
Sightmark announced the Latitude XD LRF 10x42 Binoculars, featuring integrated laser rangefinding up to 3,280 yards, premium ED glass, and OLED display. CEO James Sellers highlighted the product's advanced technology and rugged design for long-range shooters and hunters, with availability beginning November 2025.
Canik announced the official launch of CANIK OPTICS, featuring four pistol-mounted red dot sights across two families: ONYX and PHANTOM. The new lineup includes the ONYXc micro sight, ONYX XL competition sight, PHANTOMc enclosed micro sight, and PHANTOM duty sight, all engineered to deliver Canik's standard of performance, innovation, and value.
Trijicon introduces a new Standard Green Duplex reticle option for its AccuPoint 1-8x24 riflescope, featuring the company's battery-free tritium and fiber-optic illumination system. The versatile 1-8x magnification scope is designed for hunters and shooters preferring traditional duplex reticles with reliable performance across varying lighting conditions.
ZeroTech Optics USA introduces the Thrive HD Reflex Sight 3 MOA, a compact 1x reflex optic featuring a 26mm x 19mm viewing window, up to 50,000 hours of battery life, and included low and high Picatinny mounts. The sight weighs approximately 1.48 ounces and is backed by ZeroTech's Triple-A Lifetime Warranty.
ZeroTech Optics USA introduces the Trace X 5-25x56 FFP – RMG-H MRAD Illuminated riflescope, featuring a matched MRAD aiming system, illuminated first focal plane reticle, 34 MRAD elevation travel, and mechanical zero stop designed for precision competition and long-range shooting.
Aegis Optics officially launches its flagship product catalog featuring red dot sights and precision scopes, including the Sentinel and Vanguard red dot lines and Pathfinder scopes. The optics are exclusively available on RETAY's RXP22 and RA1522 rifle and pistol platforms.
Sightmark has launched two new Solitude HD spotting scope models: the 9-27x56 Micro designed for portability at 21.6 ounces, and the 15-45x65 Compact offering greater magnification and light-gathering capability. Both feature fully multi-coated glass, digiscoping-optimized eyepieces, and field-ready construction with nitrogen-purged, fogproof systems.
Trijicon announced the REAP-IR-50 thermal riflescope series featuring a 1024×768 high-resolution thermal sensor, 1280×1024 OLED display, integrated Wi-Fi connectivity, and optional laser rangefinder. The scope includes video recording, 64GB internal memory, and is designed, engineered, and assembled in the United States.
Night Fision has expanded its Precision Optic Plates to include mounting solutions for Glock Gen 6 pistols, manufactured from 17-4 steel and compatible with Trijicon RMR, Leupold DeltaPoint Pro, Holosun EPS, and Aimpoint ACRO P-2 optics. The plates retail for $60, with combo packs including co-witness sights starting at $99.
Vortex Optics introduces green multi-reticle and tan housing options for the Defender-CCW™ and Defender-ST™ Enclosed Solar Micro Red Dots, designed for concealed carry and tactical shooting with enclosed protection and dual-power operation.
Primary Arms Optics is now shipping two long-range rifle scopes: the PLxC 2.5-20x48 and PLxC 4.5-36x56 FFP Compact models. Both feature premium ED lenses, a new cartridge turret system, and multiple ACSS reticle options designed for precision shooting at various distances.
Vortex Optics introduced its Pro Cantilever Mounts & Accessories system, a USA-built platform enabling shooters to configure rifles for multiple optics and applications. The system includes Pro Cantilever Mounts, 45° Offset Red Dot Mounts, 12 O'Clock Red Dot Mounts, and Diving Board Mounts compatible with thermal clip-ons and ballistic ranging devices.
Trijicon Inc. announced new enhanced RTR reticles for select ACOG Compact models, featuring .223 and 9mm PCC options with battery-free tritium and fiber-optic illumination. The reticles offer increased center-dot size for faster target acquisition and include caliber-specific ballistic holds and ranging capabilities.
Firefield released the Verge binocular lineup in 8x42 and 10x42 configurations, featuring fully multicoated optics, BK7 roof prisms, and IPX4 water resistance. Designed for hunters and outdoor users seeking reliable performance without premium pricing, both models offer durable polycarbonate housing and internal focusing systems for field use.
Viridian Weapon Technologies announced the availability of its VENTA riflescope lineup, featuring three magnification configurations with fully multi-coated optics and low-profile capped turrets. The scopes are priced from $89 to $99 MSRP and include mounting rings and lens caps for immediate field use.
German Precision Optics (GPO USA) announces the upgraded RangeGuide 10x50 rangefinding binoculars with enhanced electronic systems and next-generation laser technology extending maximum ranging to 3,600 yards. The compact, lightweight design features True Range Angle Technology, improved OLED display, and GPObright lens coatings, retailing for $1,659.99.
Steiner Optics launched the Overwatch Program, providing qualified military, law enforcement, first responders, and corrections personnel special pricing on select products including the 8x30 Military Marine binoculars, T6Xi riflescope, and T1Xi red dot through authorized dealers.
Vortex Optics has introduced a new green dot model to its Venom® Enclosed Micro Red Dot lineup, offering shooters an alternative for varying lighting conditions. The new Venom® Enclosed Micro Green Dot features a 3 MOA dot, enclosed aluminum housing, and motion activation, with an MSRP of $289.99.
Pulsar has released the Telos LRF XT50, a flagship thermal monocular featuring a 1,280×1,024 HD sensor, 17.5° field of view, 2,516-yard detection range, and built-in laser rangefinder measuring to 1,312 yards. The device includes 2x–16x magnification with Zoom Boost, Full HD AMOLED display with image stabilization, and 128 GB recorder.