Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
SHIELD Sights launched the OMSx Micro Red Dot Sight, combining the translucent roof design of the OMSsc with the wide viewing window of the RMSx for enhanced brightness and faster target acquisition. The optic features aerospace-grade aluminum construction, automatic brightness adjustment, and will debut at SHOT Show 2026 with an MSRP of $489.99.
Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
ATN launches its 6th Generation thermal optics platform featuring advanced 12 μm VOx sensors with ≤15 mK NETD sensitivity, AI-enhanced SharpIR® imaging, and five flagship products including ThOR 6 Elite riflescopes, Odin 6 MFT, and Binox 6 binoculars. The lineup ships in Q1 2026 with preorders available through authorized dealers and ATNCorp.com.
EOTECH released the Vudu 4-12x36 First Focal Plane rifle scope, featuring a compact 7.1" design ideal for tactical users. The scope includes illuminated reticle, .1 MRAD adjustments, and a unique mounting interface compatible with mini-ACOG mounts, with deliveries beginning Q1 2026.
Holosun introduces the ARO-EVO DUAL, a hybrid aiming system combining an open reflex sight with integrated visible and infrared lasers for carbines and compact rifles. The compact optic features a 2 MOA dot and 65 MOA circle-dot reticle, Shake Awake technology, and operates across daylight, low-light, and night-vision environments on a single CR123A battery.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.
Sightron announced the SV 8x42 ED Binoculars designed for hunters, shooters, and observation enthusiasts. The binoculars feature a wide 70° apparent field of view, ED objective lenses for sharp images, fully multi-layer coated lenses, and waterproof construction with a Lifetime Performance Guarantee.
ZeroTech Optics announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24x50 SFP Riflescope with R3 Reticle and the Vengeance 6-24x50 SFP Riflescope with R3 Illuminated Reticle (IR).
The Thrive HD Reflex Green Dot Multi-Reticle – FDE is designed for shooters who demand instant acquisition, dependable clarity, and rugged performance, this optic brings uncompromising capability to pistols, PCCs, and compact rifles.
SIGHTRON announces the long awaited S6 10-60x56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.
ZeroTech announced two new reticles for its popular Vengeance 4–16x40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform.
Steiner Optics announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.
Viridian Weapon Technologies announces the launch of the VENTA Green Dot. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment.
ZeroTech Optics announces the newest evolution of its proven Vengeance 3-12x40 SFP riflescope platform, introducing expanded reticle options designed to give hunters and shooters faster target acquisition, more intuitive holds, and confident performance from first light to last.
SWAROVSKI OPTIK is setting a new milestone in the world of premium compact spotting scopes with the AT/ST Balance, combining the outstanding optical performance of SWAROVSKI OPTIK with state-of-the-art image stabilization technology in one device.
ZeroTech Optics announced the release of its all-new Vengeance 1-8x24 LPVO riflescopes, available now in classic black and the much-anticipated Flat Dark Earth (FDE) finish. Designed to deliver the speed of a red dot and the precision of a variable optic, the new 1-8x24 models give shooters true 1x performance for close-quarters encounters and up to 8x magnification for precision shots at distance.
German Precision Optics (GPO) announces the launch of the TACTICAL MONO 10x42 ED, a revolutionary compact monocular designed and engineered for rapid, reliable visual assessments in the most demanding environments.