ZeroTech Optics announces the launch of the Thrive HD Micro Prism 1x in FDE, a compact prism optic featuring a ZT Prism Dot Reticle, 6061 T6 aluminum construction, and 13 adjustable brightness settings including night-vision compatible levels for rapid target acquisition and precision shooting.
Vortex Optics unveiled the Strike Eagle 1-10x24 FFP riflescope, a compact tactical scope featuring 1-10x magnification, illuminated EBR-8 BDC reticle, and motion activation. Designed for AR platforms, it delivers versatility from close-quarters to 600+ yard distances at $699.99 MAP.
Kinetic Development Group's Kinect Series, a patented tool-free M-LOK mounting system, continues gaining traction among shooters seeking faster equipment installation without sacrificing stability. The spring-loaded wedge mechanism allows instant accessory mounting with finger pressure while maintaining recoil resistance.
The ZeroTech x Shoot2Hunt / Rokslide 3-18×44 FFP riflescope sold out in 90 minutes following its launch, with customers placing $100 deposits to secure units. Developed through a two-year collaboration between ZeroTech engineers, Shoot2Hunt, and the Rokslide community, the scope is engineered for backcountry hunting at a $999 retail price.
Kinetic Development Group's SideLok optic mount system remains the foundation of the company's expanding optic mount strategy in 2026. The USA-manufactured, patented push-button mount offers secure lockup and repeatability, with KDG planning to introduce a new optic mount product in Q2.
C&H Precision announced the launch of the STRYKR, a mission-ready enclosed-emitter red-dot optic designed for duty, defensive, and competition use. The optic features a 1913 Picatinny mounting interface, 50,000-hour battery life, and is backed by C&H Precision's lifetime guarantee.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.
C&H Precision released new Gen 6 MIL/LEO Optic Adapter Plates for Glock Gen 6 MOS platforms, precision machined from 6061 aluminum with MIL-SPEC Type III hard anodizing. The adapter plates support multiple optics footprints including C&H EDC, Holosun 407K/507K, SIG Romeo 0, and Vortex Defender-CCW, with pricing starting at $69.99.
ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Kinetic Development Group's Optics Hub is a modular spotting scope accessory platform machined from aircraft-grade aluminum with Cerakote coating. The platform features M-LOK slots and ¼-20 mounting points for accessories like laser rangefinders and cameras, designed for precision shooters, hunters, and professionals demanding adaptable equipment.
Vortex Optics introduces the Viper Shotgun Enclosed Micro Green Dot, a purpose-built optic for turkey hunting and wingshooting. The green reticle option complements the existing red dot line with seven multi-reticle choices, enclosed aluminum housing, and compatibility with 46+ shotgun platforms.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
Vortex Optics launched the Triumph 2 MOA Red Dot in Barneveld, Wisconsin, designed for new and recreational shooters seeking reliable performance across multiple platforms. The optic features 9 daylight and 2 night-vision illumination settings, motion activation with 10-minute auto-shutoff, and multi-height mount options at $99.99 MAP.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
SHIELD Sights launched the OMSx Micro Red Dot Sight, combining the translucent roof design of the OMSsc with the wide viewing window of the RMSx for enhanced brightness and faster target acquisition. The optic features aerospace-grade aluminum construction, automatic brightness adjustment, and will debut at SHOT Show 2026 with an MSRP of $489.99.
Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
ATN launches its 6th Generation thermal optics platform featuring advanced 12 μm VOx sensors with ≤15 mK NETD sensitivity, AI-enhanced SharpIR® imaging, and five flagship products including ThOR 6 Elite riflescopes, Odin 6 MFT, and Binox 6 binoculars. The lineup ships in Q1 2026 with preorders available through authorized dealers and ATNCorp.com.