Viridian Weapon Technologies introduced the RFX Black Label series of green dot reflex optics, including the RFX15, RFX16, and RFX35 models. Each features CNC-machined aluminum housing, Quick Change Reticle system with three options, and motion-activated INSTANT-ON technology, with prices ranging from $269 to $319 MSRP.
ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2 Illuminated riflescope, featuring six red brightness settings, a 2.5-15x optical system, and an Adjustable BDC Turret. The 22.3-ounce scope combines lightweight backcountry hunting performance with illuminated aiming references and is backed by ZeroTech's Triple-A Lifetime Warranty.
Trijicon, Inc. announced the availability of its RMR Type 2 Adjustable LED Green Dot reflex sight in a new Coyote Brown anodized finish. The USA-made optic features a 3.25 MOA green aiming point, forged 7075-T6 aluminum construction, and advanced battery conservation technology for reliable performance in demanding conditions.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2, a 22.4-ounce hunting riflescope featuring 6-24x magnification, an Adjustable BDC Turret with five lockable markers, and a non-illuminated reticle designed for backcountry and long-range hunting.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2 Illuminated riflescope, featuring a 24x magnification, six red brightness settings, and an Adjustable BDC Turret with five lockable markers. Weighing 23.0 ounces with a 50mm objective, the scope is designed for hunters seeking higher magnification without sacrificing portability.
Zanders, a national distributor based in Sparta, Illinois, now stocks the Nocpix MICRO 2 H25 and MICRO 2 ULTRA thermal optics. These next-generation thermal imaging systems offer advanced technology and multiple configuration options, functioning as helmet-mounted monoculars, clip-ons, handheld scanners, and weapon sights for hunters and outdoor enthusiasts.
SIGHTRON announced the addition of lockable turrets to three S6 5-30x56 ED IR riflescope models designed for medium to long-range tactical shooters and hunters. Made in Japan with Extra-Low Dispersion glass and exclusive Zact-7 Revcoat Plus lens coatings, the riflescope features SIGHTRON's ExacTrack W&E system and is covered under their Lifetime Performance Guarantee.
C&H Precision Weapons has launched the ERD-MAX Enclosed Rifle Dot, a 30mm enclosed optic designed for rifles, PCCs, and PDWs. The duty-ready red dot features a lightweight aluminum body, IPX7 waterproof rating, and up to 50,000 hours of battery life, available now for $279.99 at chpws.com.
ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2, a 21.7-ounce hunting riflescope featuring a 2.5-15x magnification range with an Adjustable BDC Turret offering five independently lockable reference markers for customized elevation adjustments.
Trijicon, Inc. announced a new Coyote Brown anodized finish for its RMR HD reflex sight, designed for law enforcement, military personnel, and serious shooters. The optic features an enlarged viewing window, advanced light sensor, and is built from forged 7075-T6 aluminum with waterproof capabilities.
Trijicon, Inc. announced the availability of its RCR (Ruggedized Closed Reflex) sight in a new Flat Dark Earth anodized finish. The fully enclosed reflex optic features a 3.25 MOA red dot, 10 brightness settings, and waterproof performance to 66 feet, maintaining compatibility with existing RMR-ready slides and mounting plates.
KDG launches the BOM Series Optic Mounts alongside its established SideLok Quick Detach system, offering shooters modular mounting solutions with adjustable heights and compatibility with Aimpoint ACRO, Aimpoint COA, Aimpoint Micro T-1/T-2, and Trijicon RMR optics. Additional configurations for 30mm and 34mm optic tubes are planned for 2027.
ZeroTech Optics USA announced its Adjustable BDC Turrets, featuring five customizable Adjustable Impact Markers that allow hunters and shooters to personalize distance references without tools while retaining traditional elevation markings. Compatible with select Thrive X and Thrive HD riflescope models, the system enables marker repositioning when ammunition or conditions change.
Pulsar has launched the Thermion 3 LRF thermal riflescope in XR60 and XT60 configurations, featuring extended laser rangefinding up to 1,312 yards, improved HD sensors, refined traditional controls, and enhanced battery life while maintaining the familiar riflescope design.
ZeroTech Optics USA introduces the Thrive X 3-12x44 hunting riflescope with five reticle options including Zeroplex, Mildot, G4, PHR 3, and PHR 4. The scope features MOA or MRAD adjustments, parallax adjustment from 10 yards to infinity, and an Adjustable BDC Turret on select models.
ZeroTech Optics USA introduces the Thrive X 3-9x40 hunting riflescope with four reticle options: Zeroplex, G4, PHR 3, and PHR 4. The scope features a 40mm objective, 30mm aluminum tube, weights starting at 18.4 ounces, and an Adjustable BDC Turret included with select models.
Sightmark announced the Latitude XD LRF 10x42 Binoculars, featuring integrated laser rangefinding up to 3,280 yards, premium ED glass, and OLED display. CEO James Sellers highlighted the product's advanced technology and rugged design for long-range shooters and hunters, with availability beginning November 2025.
Canik announced the official launch of CANIK OPTICS, featuring four pistol-mounted red dot sights across two families: ONYX and PHANTOM. The new lineup includes the ONYXc micro sight, ONYX XL competition sight, PHANTOMc enclosed micro sight, and PHANTOM duty sight, all engineered to deliver Canik's standard of performance, innovation, and value.
Trijicon introduces a new Standard Green Duplex reticle option for its AccuPoint 1-8x24 riflescope, featuring the company's battery-free tritium and fiber-optic illumination system. The versatile 1-8x magnification scope is designed for hunters and shooters preferring traditional duplex reticles with reliable performance across varying lighting conditions.
ZeroTech Optics USA introduces the Thrive HD Reflex Sight 3 MOA, a compact 1x reflex optic featuring a 26mm x 19mm viewing window, up to 50,000 hours of battery life, and included low and high Picatinny mounts. The sight weighs approximately 1.48 ounces and is backed by ZeroTech's Triple-A Lifetime Warranty.