WATCHTOWER Defense is proud to announce a permanent price reduction on its premier double-stack 1911 pistol, the APACHE Commander, setting a new manufacturer's suggested retail price (MSRP) of $3,299. By optimizing manufacturing operations at its new, state-of-the-art facility, the company has achieved major cost efficiencies and is passing $700 in direct savings to its customers.

The move comes as a direct response to market feedback from consumers seeking premium, match-grade defensive tools at a more accessible price point.

Following its recent relocation to an expansive 24,000-square-foot facility in Tomball, Texas, WATCHTOWER has undergone a comprehensive overhaul of its production lines. By reducing the cost of sourced components and integrating precision machinery and advanced workflow layouts, the team has achieved both enhanced processes and cost savings for the APACHE Commander. This initiative resulted in a reduction in costs per unit without compromising the pistol's premium quality, stringent tolerances, or high-end components.

"We are listening to the market, our customers, dealers, and wholesale partners," said Jordan Davis, Watchtower's Chief Executive Officer. "The message has been clear – customers appreciate the APACHE Commander's features and performance but want a more competitive price. Setting the MSRP at $3,299 and sharing the newly found cost savings to our customers means more opportunity for shooters to carry a premium firearm in their holsters."

The Commander retains its full suite of high-end, duty-ready specifications under the new $3,299 pricing:

• Precision Match-Grade Barrel: Delivers flat-shooting performance and reliable, sub-MOA accuracy.
• Ergonomic Grip Module: Engineered for maximum control and comfort during prolonged firing.
• Limited Lifetime Warranty: Proudly designed and fully assembled in the USA, backed by a limited lifetime guarantee.

The updated pricing takes effect immediately across all authorized WATCHTOWER Defense dealers and online distributors. To order or find a dealer near you, Click Here.

WATCHTOWER Defense is a veteran-founded, American-owned manufacturer based in Tomball, Texas. Named in honor of the brave service members of the WWII Pacific Guadalcanal campaign, the company is dedicated to building consumer firearms, professional-grade duty weapons, and mission-essential gear that outperform the competition under the harshest conditions.